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Aimee Bida is a marketing athlete, driven by a belief in the power of human-centered marketing and design. She understands how to innovate within the construct of corporate culture and is a risk-taker, business winner, and consensus builder. Aimee is an omnichannel marketing and content expert, builds strong teams and is dedicated to empathic consumer connection. She goes deep into understanding the business, consumer, and customer with a consumer first lens. Aimee is data-obsessed and analytical but able to “pull back” to identify broader insights and opportunities. Aimee values: - Listening for the unsaid - Storytelling with a human voice - Productivity and mindset - Building trust, relationships, and culture - Corporate purpose
How to get away from screens and stay grounded.
As founder and marketing lead at A.B. & Co. Creative, Aimee Bida builds collaborative and comprehensive marketing and communications strategies while energizing teams. Uses storytelling to grow audiences and shape consumer behavior. Defines consumer/customer segments, champions their needs and drives insights across organizations to drive creativity, enthusiasm and results in others, and build sales team readiness to accelerate growth. • Develops and implements strategies to strengthen brand saliency and desirability and create cut through ideas that resonate with consumers. • Builds brand vision and creates omnichannel brand experiences to attract top-of-funnel engagement, drive awareness, traffic, engagement, conversion and increase loyalty/advocacy. Client engagements include: • National Park Service • Thomson Reuters • Corning • Sperry • Cone Communications/Omnicom • Hunt Alternatives Foundation • The Network of Giving • Histoire de Parfum • VeraCloud Technologies, Inc. • Press Pass TV
I worked there from /2005 until now