Blair Pettrey - Bringing sassiness, strategy & success to the forefront of our marketing & sales technology world.

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nDash Writer Profile for Blair Pettrey

Headline

About Me

I THRIVE on helping businesses grow through the ideation, development, execution and success of marketing and sales. WAIT, there's more... ↓ I have created & executed social media campaigns & social media strategy to build and protect brand awareness as well as opportunities for lead gen/prospecting, sales, etc. I am proficient with pay per click (PPC) advertising using Google Adwords, Bing Ads, Facebook ads (as well as YouTube, Twitter, & Instagram). I've had great success writing content & copy for websites, drip email campaigns, & website optimization (SEO/SEM), as well as graphic design to support inbound marketing campaigns. I have worked with customer relationship management (CRM) tools to aid in the marketing automation process, including Act!, Hubspot, Outreach, Salesforce, Infusionsoft, etc. I am fluent in many content management systems. Analytics/data tools I have used to measure data and KPI metrics: Google Analytics Solutions(Certified), Moz, SEMrush, Facebook Insights, Twitter Analytics, etc. Together these & other inbound components have allowed me to successfully generate leads & nurture them through the entire sales pipeline and marketing funnel. I have proven strategic methods that lead to prolific success, as well as maintaining and improving on in place strategies. Software, Hardware, IT knowledge: collateral design, email campaigns, landing page design, full traditional marketing on-site and off-site, phone campaigns (overseeing successful business development / calling as part of the entire marketing campaign) I am a full stack marketing and business development expert with full cycle lead gen tactics including SEO/SEM ● Social Media Marketing ●Pay Per Click Advertising (Adwords, Facebook, BingAds)● Marketing Sentiment ● Branding ● Content Marketing ● Search Engine Marketing ● Graphic Design ● Awareness & Growth● Social Media Marketing ●Content Writing ● Lead Gen & Traffic ● Sales & Marketing Pipeline ● Sales Cycles & Strategy.

Industries I Write About

Health & Wellness

Industrial

Technology

Business

My Writing Samples

DH Tech Named to Prestigious Inc. 5000 List

Landing page for high tech/B2G software and hardware solutions company, Commvault

Experience

Director of Marketing

•Built, maintained, & managed a strong pipeline within federal agency sectors (Federal Government - DH Tech is a value-added reseller, focused on hyperconverged infrastructure & secondary storage) •Managed & lead the marketing & sales team •Developed & delivered go to market strategy - from lead generation to close, full cycle business development, marketing, and sales support follow through •Provided direction, coaching, & support to sales & pre-sales teams •Customer interfacing & relationship building with C-level/senior contacts •Built & developed a robust, accountable & high performing team •Managed & implemented the annual marketing plan to increase profitability •Managed & implemented market segment strategies, focused on the segment profitability •Lead new product development strategy across minerals & segments to meet division growth objectives •Managed & implemented NPD stage gate process, from idea to sales plan •Managed product management function, focusing on fit & profitability •Managed related internal & external communication strategies, ensured appropriate execution •Developed & managed marketing operating budgets including obtaining vendor MDF. •Monitored competitor sales activities utilizing numerous top industry tools and methods •Established & maintained relationships with industry influencers & key strategic partners •Reviewed performances against programs, quotes & plans to determine the effectiveness •Contributed to teamwork & collaboration, thought leadership to the broader organization •Carried ongoing networking & prospecting for new leads & clients, Relationship management of accounts, vendor relationship. Additional skills: built website, planning of onsite events, managed & lead call & email campaigns, designed all print & online marketing collateral, successes lead DH Tech to receive inc.5000 award (4689), VA Chamber of Commerce Tech Company 2018, Vanguard Award 2018, etc.