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An eagle-eyed wordsmith, I possess extensive experience in media at all editorial levels, from writer to managing editor. I collaborate with photographer Carlo Raciti and we provide content marketing services for companies, organisations, agencies and brands in the tourism industry, sea tourism sector and leisure marine industry. Clients include TUI and Marketing Greece. Separately, we contribute travel news and features to The National (UAE), National Geographic Travel and The Telegraph (UK), among others. I write about travel destinations, sailing, yachting lifestyle, cultural experiences, interesting personalities, gastronomy, environmental and wildlife conservation, sustainable travel, fitness, adventure and wellness. I produce news reports on the sea tourism and leisure marine sectors. I have produced stories for Reuters Thomson, The Times, The Sunday Times and AA Publishing. Since 1996, I have worked for the media, public sector and tourism industry and possess insider expertise in Greece and a strong network of contacts. Born in multicultural Melbourne, I kicked off my journalism career at a weekly newspaper in Brisbane covering every beat, from social issues to the arts. But I longed to fulfil a dream: to live somewhere in Europe which could act as a jump-off point to the rest of the world. I relocated to Athens after falling in love with the lifestyle and landscapes of my ancestral Greece. I cut my media relations teeth at the City of Athens, where I helped implement a comprehensive international media strategy to showcase Athens as the 2004 Olympic Games host city. At tourism marketing organisation Marketing Greece, I secured perception-changing coverage of Greece in the world's biggest news, travel and lifestyle media and digital influencer channels, particularly in the UK, US, Italy, France and Germany. My passion for sailing has opened my eyes to a whole new way of seeing the world. See www.thisbluelife.com
As an Athens-based writer with insider expertise, I was commissioned to write this travel feature on 10 things to do in the "birthplace of Western civilization" for a new section of National Geographic Travel online.
As an Athens-based travel writer with insider expertise, I was commissioned to write a brief travel destination guide on Athens for a new section of National Geographic Travel online.
https://www.nationalgeographic.com/travel/destinations/europe/greece/athens/fast-facts/
I was commissioned to produce this feature on Corfu for tourism destination marketing organisation Marketing Greece's travel portal DiscoverGreece.com.
https://www.discovergreece.com/en/greek-islands/ionian/corfu/top-things-to-do-in-corfu
I was commissioned to write specific sections of this Mykonos guide, based on my in-depth knowledge of the popular destination, namely those focused on restaurants, beaches and nightlife.
https://www.holidayhypermarket.co.uk/destinations/greece/mykonos
Hotel review of Avaton Luxury Villas Resort published in The Telegraph online.
I pitched a travel destination feature on Halkidiki, in northern Greece, to The National and was commissioned to write the story based on recent trips there. Photographer Carlo Raciti supplied photographs for the story.
https://www.thenational.ae/lifestyle/travel/where-to-eat-sleep-and-shop-in-halkidiki-greece-1.767732
I pitched a travel destination feature on the northern Greek city of Thessaloniki to The National and was commissioned to write the story, based on a recent trip. Photographer Carlo Raciti supplied photographs for the story.
Travel portal Discover Greece produces a digital travel show where guest presenters are sent around the country, broadcasting live across all of the platforms Social Media channels. I translated part of the website content from Greek to English.
http://www.wanderlustgreece.com/
Travel, lifestyle and sailing writer Helen Iatrou and photographer Carlo Raciti produce inspiring travel, lifestyle, marine and sailing content for leading travel and lifestyle industry brands, forward-looking organisations, and digital and content marketing agencies. We specialise in content for the fast-growing leisure marine industry. We also provide content marketing strategy consulting and social media content and services. We work with companies of all sizes, from SMEs to industry giants like TUI. Business clients include Holiday Hypermarket (UK) and Marketing Greece (www.discovergreece.com). In a relatively small market such as Greece, contacts, local intelligence, experience and expertise count for a lot. Separately, we have contributed editorial coverage to key media titles including The Telegraph (UK), National Geographic Online, The National (UAE), Ship Management International (UK), The Ship Supplier (UK) and Kathimerini (Greece). See more at www.thisbluelife.com Email: info@thisbluelife.com
Company: This Blue Life - Travel, Leisure Marine & Lifestyle Content Creation, Marketing, Social Media
I worked there from 1/2017 until now
I create written travel content on Greece for leading global brands in the tourism industry who are clients of the innovative New York-based content marketing agency.
Company: Contently
I worked there from 1/2019 until now
I write hotel reviews, particularly on properties in Greece, for The Telegraph's high-traffic online hotels section, Hotelegraph.
Company: The Telegraph
I worked there from 11/2016 until now
I write news stories and features on travel destinations and the tourism industry, interesting personalities and entrepreneurs in particular, culture, food and lifestyle - with insider expertise on Greece. Available also for copy-editing, project-based editing and proofreading. A native English speaker and fluent in Greek, I work with photographer Carlo Raciti (carloraciti.com) and, as experts on Greece, we create well-researched, image-led travel and tourism, food, lifestyle and culture, and entrepreneurship news stories and features. This is a particularly exciting time to be in Greece - where story ideas are never in short supply - as the nation is in the throes of an inspiring cultural, spiritual and industrial revolution led by a brave new generation of creatives and entrepreneurs, with the rapidly-growing tourism industry leading the way. There are thousands of fascinating stories in Greece waiting to be told - from the young Corfu-based Greek shoe designer who has Hollywood celebrities clamouring for her ancients-inspired sandals to the tech expert-turned-food scout based in a Peloponnese village who sources rare greens for high-end restaurants in Athens and beyond. An eagle-eyed wordsmith, I possess more than 25 years of media experience at all editorial levels - from writer to copy-editor through to managing editor. I contribute news and features to The Telegraph (UK), National Geographic Travel online and The National (UAE), among others. In the past I have produced stories for Reuters, The Times (UK), The Sunday Times (UK), Bradman’s Business Guide, Eyewitness Guides, AA Publishing, Athens News, Odyssey magazine, Business File, and Travel Daily News International.
Company: Print, electronic and online media
I worked there from 1/1992 until now