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nDash Writer Profile for Jenn Whinnem

Jenn Whinnem


About Me

I'm a copywriter with 13+ years of experience and the owner of the Obsession Eleven framework for copywriting that creates an obsessed fan base who can't wait to buy from you. This includes copywriting for websites, print brochures, and blog posts.

Strangely enough, I also enjoy writing white papers, strategy documents, policy briefs, government reports, etc. PLEASE NOTE: almost all of these materials are under NDA and I cannot share them.

I love cheese so much that I completed a 6-month cheese internship at Caseus Fromagerie and Bistro, which culminated in a cheese tasting class designed and researched by me. 

And, I love writing so much I attended Sarah Lawrence College for one year for poetry. (Then SLC misfiled my financial aid and that was the end of that.)

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Health & Wellness

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Science & Medicine

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My Writing Samples

(One-page website) Christine Rinoldo Event Consulting & Design - Obsession Writing

Christine was launching her luxury wedding design business and was in need of copywriting for a one-page website. I interviewed her several times to create her brand: the messaging, the persona, and copy strategy.


(Our Story page) Pets Crave Love™ - Obsession Rewriting

Founder & CEO Katie Gingrich came to Obsession Eleven because she suspected the “Our Story” page on her website could do more to sell her dogwalking services. She told the origin story of PCL on that page...but she was always-kinda-sorta hoping nobody would read it. Full case study here: https://www.obsessioneleven.com/blog/case-study-pets-crave-love


(Sales page) SpeakEasy Cooperative (SECO) - Obsession Rewriting for the Sales page

SECO is a paid membership organization for independent voice teachers, run by Michelle Deveaux of faithculturekiss studio. Michelle and I worked together to strengthen the brand messaging of SECO, and then refresh the information to make it more alluring and provocative.


(Sales page) How to Run Your Studio Without Hating Your Boss - Obsession Writing

Michelle of faithculturekiss and the SECO project came back for sales copy for her new course, "How to Run Your Studio Without Hating Your Boss." We clarified the facts: what the course entailed, what they could expect, benefits, and price positioning. Then I pulled it all together with persuasive, on-brand copy.


(One-page website) Vera Anderson Performance Coaching (Obsession Writing)

Vera is a performance coach for the world's elite entrepreneurs, and needed a one-page website that would position her as their peer. I wrote copy that would acknowledge her brand persona's successes and status, while subtly educating them that their next successes could only come as a result of working with Vera. I wrote about her unique background to further demonstrate her as a member of the world's elite, and greatly simplified her service descriptions.


(About page) Lynn Newman Creativity Expert - Obsession Writing

Lynn is an artist and creativity expert who needed a new website and copywriting to support her upcoming book launch. Lynn worked closely with me to ensure we were telling the right parts of her story in a voice that was very close to her own.


(Blog posts) Inspired Kitchen Design [work done for Moondog Marketing Agency]

For 4 years, I wrote about IKEA kitchens for IKD and developed deep product knowledge. The blogs I wrote were more like case studies: I interviewed satisfied clients and then wrote their kitchen stories up with links to IKEA products used, other relevant blogs posts, and photos. IKD's owner allowed me full creative reign which led to posts like "Like A Mullet, This 80’s Kitchen Had Gone Out of Style" and "When the Most Interesting Man in the World Buys a Kitchen, He Buy


(Blog posts & E-books) Beth Rogerson PhD

For 2 years I wrote and edited blog posts for Beth, a licensed practitioner of the Internal Family Systems (IFS) treatment modality. I also wrote and edited books she self-published using Amazon's Create Space platform. Together we injected fun, humor, and compassion into difficult subject matter.



Communications Coordinator and Lead

I worked on 2 different projects at Pfizer. 1) Communications Coordinator for the in-house marketing agency for the Informatics division, which comprised 5,000 Pfizer colleagues and about 10,000 contracted resources. 2) Communications Lead for the Clinical Research Information eXchange. CRIX was a cross-industry initiative to build a shared technology platform for clinical research. Stakeholders included FDA, NCI, patient advocates, Pfizer, Amgen, Novartis, among others.

Company: Pfizer Global Research and Development

I worked there from 10/2005 until 7/2007

Communications Manager

CRIX International was the company formed as a result of the CRIX effort via angel funding from Pfizer, Amgen, and Novartis. As Communications Manager I coordinated the work of a NYC-based public relations firm, and an interactive agency in DC to create communications collateral to support the organization.

Company: CRIX International

I worked there from 8/2007 until 3/2009

Creative Director, Owner

Obsession Eleven is both my company and my proprietary copywriting & editing process that takes average, bland, blah language & spins it into gold*. Gold being a euphemism for money, of course.

Company: Obsession Eleven

I worked there from 12/2010 until now

Digital Marketing Manager

Digital content creation to achieve the foundation's mission of advancing health equity for people of color.

Company: Connecticut Health Foundation

I worked there from 3/2011 until 3/2015

COO / Senior Copywriter

MM was a Stockholm-based, boutique digital marketing firm (it has since closed). I began freelancing for them in 2013, and joined full-time in 2015. I wrote ebooks, blog posts, and copy for a variety of clients. One client in particular doubled their revenue in one month after we rewrote all the copy (and made significant design changes to their site.)

Company: Moondog Marketing AB

I worked there from 10/2013 until 8/2017

Content I Write