nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I strive to create engaging content for a target audience in a way that combines writing skill and style, creativity, and a smart content strategy to drive business success. I enjoy combining my art and design background with my understanding of communications, branding, and marketing to create unique content that is captivating for clients and consumers in the health care sector.
I specialize in the following for individuals and businesses in the health care and wellness sector:
★ Content Creation and Strategy
★ Magazine and Feature Writing
★ Article and Blog Writing
★ Social Media Content Creation and Maintenance
★ Direct Mail
★ Press Releases
★ Sales Collateral
★ Website Copy
Produced all web copy for MedPro International, a division of MedPro Healthcare Staffing, that specializes in the international recruitment, training, and placement of foreign-educated healthcare professionals into the U.S. health care system.
A piece of sales collateral that I produced (both wrote and designed) for MedPro International describing its new graduate program.
Press release about MedPro's launch of its new international division.
An article for Vix.com about how yoga can help increase your overall health and wellness.
Communication between staff members in a healthcare facility is crucial to its overall success and ability to provide excellent patient care. One communication framework that works wonderfully in facilities is AIDET, which was developed by Studer Group to help with effective patient communication. AIDET can be used by all staff members of your facility, including nurses, physicians, food service, and administrators.
Patient-centric care means that a healthcare facility’s model revolves around a patient, whereas in the past, it was mostly physician availability. A large part of the shift from physician-centric models to those that are patient-centric is due to the fact consumers now have access to multiple types of healthcare services.
Copy for branding and marketing agency specializing in the health care sector.
- Drafted and designed marketing and promotional materials including newsletters, brochures, press release, posters, and flyers. - Drafted email campaigns for different University events like The School of Nursing and Health Studies’ Homecoming and Richter Library’s Anniversary. - Designed, wrote, and edited the Stamps Family Yearbook, an annual publication of the Frost School of Music. - Edited editorial content and promotional copy for three different University departments.
Company: University of Miami
I worked there from 8/2012 until 12/2014
- Researched and pitched both trending and evergreen article ideas daily that resonated with the target audience based on past trends. - Evaluated information from analytics programs daily to understand trends and target demographics to create an effective content strategy. - Wrote, edited, and published 4-6 articles daily to the Vix.com site. - Posted articles on respective Vix Facebook pages according to the selected social media distribution strategy. - Pitched feature stories and long-term p
Company: Vix Inc.
I worked there from 9/2015 until 8/2017
- Received a scholarship to work on a personal essay exploring culture and identity under the guidance of journalist Graeme Wood. - Met industry professionals from The New York Times, The Moth, This American Life, and New York Times Magazine. - Learned about new forms of multimedia storytelling, such as videography, photography, interactive design, and podcasts. - Learned valuable editorial writing skills needed to create compelling narratives.
Company: Yale University
I worked there from 6/2016 until 6/2016
- Works alongside the Director of Marketing and Brand Strategy to assist with branding and marketing efforts for both the domestic and international divisions of MedPro Healthcare Staffing - Assisted the Director of Marketing and Brand Strategy with the rebranding of the company's international division, MedPro International (launched Oct. 2018), including the creation of new logos, color schemes, taglines, slogans, social strategies, and print/digital collateral
Company: MedPro Healthcare Staffing
I worked there from 5/2018 until now