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nDash Writer Profile for Jessica Rohloff


B2B Lead Generation Copywriter, Content Strategist

About Me

I'm a copywriter and marketing strategist with over 12 years of experience. Previous work includes writing SEO metadata for United Airlines; researching and writing white papers, brochures and case studies; developing and executing social media strategies; writing business reviews and newsletters.

I've written long-form content and web copy for software companies, biotech startups, and a safety glove manufacturer -- so I have significant B2B experience. I can take your company's "boring" technical information and turn it into compelling marketing copy. I am also skilled at tailoring content from a wide range of industries to a specific audience.

Industries I Write About

Science & Medicine


Health & Wellness


Law & Politics


My Writing Samples

Why You Need Effective Buyer Personas for B2B Lead Generation

If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. To ensure high-quality lead generation, you need to understand how your audience thinks. Why do they buy? What problem is your product or service really solving?


Lights Out: Deconstructing the Northern Lights Hotel

Article written for Alaska Business Monthly magazine.


Protect Seat Fabrics to Make Them Last

Article written for Bus and Motorcoach News.


Bus Interiors are Going Luxe

Article written for Bus and Motorcoach News.


How to Avoid Age Discrimination in the Job Search

Blog post written for Ivy Exec.


Should You Discuss Your Salary with Coworkers?

Blog post written for Ivy Exec.



New Orleans Community Manager

Launched the Yelp community in New Orleans, handling all local marketing and events. Grew the local Weekly Yelp subscriber list from 8K to over 25K; exceeded target growth metrics by up to 130% each quarter. Created @YelpNOLA and grew following to 1.6K.

Company: Yelp.com

I worked there from / until /

Senior Copywriter and Marketing Specialist

Developed and edited copy for brochures, websites, email and social media marketing. Tripled Facebook audience through organic growth; collaborated across departments to write customer case studies and white papers.

Company: HexArmor

I worked there from / until /

Director of Content Strategy

Working directly with clients to develop outbound lead generation campaigns for a variety of industries including manufacturing, biotech, finance, technology, and consulting. One cold email campaign I wrote generated over $880K in revenue over 6-8 months for a manufacturing client.

Company: MarketJoy

I worked there from 3/2021 until now

Content I Write