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nDash Writer Profile for Sarah L
Headline
About Me
Creative/tech pro in music with a knack for right-and-left brain messaging. Research, data, analysis meets context, culture, and storytelling.
Industries I Write About
Lifestyle
- record labels
- digital distribution
- artist development
- branding
- merch
- touring
- concerts
- record stores
- vinyl records
- collecting
- fans
- audiences
- subcultures
- artists
- streaming
- playlists
- technology
- Spotify
- curation
- promotion
- industry
- reviews
- history
- biographies
- scenes
- genres
- Independent music
- diy
- punk
- rock
- indie
- garage
- rock and roll
- soul
- Apple Music
- Deezer
- Pandora
- festivals
- tickets
- sponsorships
- grants
- funding
- Music
- gear
- mirrorless
- dslr
- film
- practice
- beginner
- amateur
- hobby
- concert
- live music
- low light
- shows
- musicians
- bands
- candid
- street
- Fuji
- Nikon
- retro
- artistic
- creative
- product
- editing
- post processing
- workflow
- productivity
- Photography
- glitter
- alternative
- unique
- Etsy
- selling
- collage
- foil
- wedding invitations
- posters
- flyers
- recycling
- supplies
- quick
- easy
- storage
- Arts & Crafts
- emerging artists
- indie films
- directors
- rock stars
- pop stars
- movies
- tv shows
- characters
- biopics
- documentaries
- apps
- websites
- subscriptions
- videos
- Entertainment
Business
- inspiration
- education
- tools
- process
- workflow
- collaboration
- research
- brainstorming
- designers
- trends
- histories
- styles
- color
- typography
- best practices
- UX
- user experience
- web
- digital
- print
- identity
- logos
- vector
- Adobe
- mobile
- style guides
- training
- tips
- tutorials
- Design
- blogs
- magazines
- writers
- journalists
- music
- digital distribution
- royalties
- songwriter
- Publishing
- strategy
- campaigns
- optimization
- testing
- analysis
- data
- growth
- calendar
- teamwork
- kpi
- measurement
- social media
- audience
- content
- curation
- album release
- single release
- fan engagement
- branding
- reputation
- budget
- diy
- Marketing & Advertising
Technology
- music
- design
- productivity
- collaboration
- automation
- third party tools
- plugins
- ifttt
- zapier
- customizing
- guides
- tutorials
- references
- documentation
- reviews
- comparisons
- requirements gathering
- cost analysis
- Computer Software
Finance
- festivals
- tours
- musicians
- labels
- sponsorships
- activation
- partnerships
- apps
- services
- databases
- research
- pitching
- Fundraising
My Writing Samples
Mondo Fuzz Review + Director Interview
Review for independent film about garage rock scenes and interview with the creator.
http://hexbeat.com/mondo-fuzz-review-interview-with-andy-ray-lemon/
Festival Sponsorship Information
Event background, audience statistics, contribution options.
https://www.sponseasy.com/p/gonerfest-15
Website Copy: Prints & More
Summary of services.
https://web.archive.org/web/20111223025954/http://www.bedfords.com/print-services/
Camera Retailer Blog
Miscellaneous blog content for photography e-commerce site.
https://web.archive.org/web/20111221204849/http://blog.bedfords.com/author/sarah/
Experience
Digital Consultant / Creative Director
Freelance collaborator supervising design, research, analytics, strategy, web development, photography, creative direction, optimization, QA, writing, content, digital marketing, and more.
Present focus is advocating emerging technologies and best practices to scale for the independent sector. Growth-hacking liaison for music, arts, entertainment, and humanities.
Company: Freelance
I worked there from 1/2010 until now
Digital Designer
Interactive and user experience design for web, email, applications, and digital marketing campaigns; collaborated on multiple phases of digital projects: discovery, user research, analysis, wireframing, prototyping, layout, interface design, creative direction, front-end development, and more.
Company: Ad Agency
I worked there from 3/2014 until 8/2017
Digital Director
Steward of tech/creative strategies for the digital sides of the Goner brand’s record label, retail store, ecommerce, and music festival. Managing design, marketing, research, analysis, creative direction, user experience, audience engagement, content, curation, and more for events, music artists, music releases, audio/video campaigns, digital media, merchandise, and catalog streaming. Supervising multiple projects for playlists, curation, press, identity, online presence, community, culture.
Company: Independent Record Label
I worked there from 8/2017 until now
Content I Write
- Article
- Blog Post
- Direct Mail
- Press Release
- Case Study
- Email/Newsletter
- Website Copy
- Sales Collateral
- Social Media
- Presentation
- Whitepaper
- Other