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Hello! I'm a business writer, technical writer, and B2B marketer with 10 years of full-time and freelance expertise. I have an MBA and MSc. in Information Systems, and I use my knowledge from both degrees to inform my work. I like to write about emerging technologies and how they can be incorporated into the business environment.
My particular areas of focus include:
Prior to focusing on technology, I was a medical writer and editor for a Continuing Medical Education provider. There, I contributed to Obstetric and Emergency Medicine courses.
Market research report based on mobile application data.
https://www.truedata.co/market-research-mobile-intelligence-for-three-top-insurance-companies/
This piece was written for Panoply, an ETL and data warehouse platform. It's a list and description of popular MongoDB ETL tools to extract data out of a MongoDB database.
https://blog.panoply.io/top-9-mongodb-etl-tools
Client is an ETL platform. The purpose of this piece is to explain CCPA, but also the relevance of the client's product to the new law.
https://www.metarouter.io/ccpa-what-you-need-to-know/
Market research report based on mobile application data.
https://www.truedata.co/truedata-market-research-we-profiled-six-mom-related-apps/
A primer on what organizations need to do to prepare for California's privacy law.
https://www.metarouter.io/ccpa-compliance-checklist/
I drafted the copy of this eBook for Pegasystems. It argues that low-code/visual platforms unite business and IT better than traditional software development.
https://www.pega.com/system/files/resources/2018-08/embracing-low-code-development.pdf
Blog on different approaches to secured access management.
https://gravitational.com/blog/how_uber_netflix_facebook_do_ssh/
I drafted the copy of this infographic for Pegasystems. It provides a basic explanation of the DevOps delivery model and three "traditional" organizations using the model.
http://www.yetundeabass.com/documents/DevOps_Infographic.pdf
This is a ghostwritten post for the Pegasystems blog.
http://www.yetundeabass.com/documents/AI_for_CX_blog.pdf
This is a reflection piece on a Silicon Valley trek I went on during my MBA/MS in Information Systems degree program at Boston University. In it I discuss the rights consumers lose when handing over private data to corporations.
https://drive.google.com/file/d/1cycwV0plNAieQMcb2CvNq6gHSDZrgEqu/view?usp=sharing
This is an assignment for a graduate course I took at Boston University's College of Communication. This is a profile of one of my classmates. His name has been changed from the original submission.
http://www.yetundeabass.com/documents/Profile_portfolio.pdf
Market research report based on mobile application usage.
https://www.truedata.co/truedata-market-research-we-profiled-five-summer-activities-apps/
--Professional writer and data analysis with expertise in medical, scientific, and technical communication. --Write and design modules for corporate e-learning courses. Topics include: sales enablement, digital marketing, and community management.
Company:
I worked there from 6/2010 until now
--Project managed content marketing creation process for three product lines and across two verticals. --Wrote technical content marketing materials including whitepapers, eBooks, blog posts, and video scripts. --Conducted qualitative and quantitative performance analyses of all marketing materials currently in use; made recommendations for improvement.
Company: Pegasystems
I worked there from 6/2017 until 1/2019
--Curated primers on AI/Machine Learning, Blockchain, and Stress in the Workplace to be housed in HBR.org’s Visual Library. --Analyzed performance of web-only articles; used findings to provide recommendations about potential success of unsolicited submissions. --Performed final copy edit of all articles posted on HBR.org.
Company: Harvard Business Review
I worked there from 1/2017 until 5/2017
--Collaborated with physicians to draft online Obstetrics and Emergency Medicine CME courses that complied with American Medical Association standards. --Provided guidance to less experienced medical writers in proper research methods, sourcing materials, and avoiding plagiarism; developed new process for draft writing, review, and transfer onto online platform that reduced mistakes and re-work. --Developed and maintained internal style guide for use by contact medical writers.
Company: Advanced Practice Strategies (acquired by Relias Learning)
I worked there from 6/2014 until 10/2016
--Provided B2B and B2C clients with unique blog posts, press releases, white papers, and case studies. --Independently managed 3,000 word-per-day workload to ensure that all client requests were delivered by specified deadlines.
Company: Brafton
I worked there from 5/2013 until 6/2014