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nDash Writer Profile for Yetunde Abass


Technology Content Writer | B2B Marketer

About Me

Hello! I'm a business writer, technical writer, and B2B marketer with 10 years of full-time and freelance expertise. I have an MBA and MSc. in Information Systems, and I use my knowledge from both degrees to inform my work. I like to write about emerging technologies and how they can be incorporated into the business environment.

My particular areas of focus include:

Prior to focusing on technology, I was a medical writer and editor for a Continuing Medical Education provider. There, I contributed to Obstetric and Emergency Medicine courses.

Industries I Write About


My Writing Samples

Market Research: Mobile Intelligence For Three Top Insurance Companies

Market research report based on mobile application data.


Top 9 MongoDB ETL Tools

This piece was written for Panoply, an ETL and data warehouse platform. It's a list and description of popular MongoDB ETL tools to extract data out of a MongoDB database.


CCPA: What You Need to Know About California's New Privacy Regulations

Client is an ETL platform. The purpose of this piece is to explain CCPA, but also the relevance of the client's product to the new law.


TrueData Market Research: We Profiled Six Mom-Related Apps

Market research report based on mobile application data.


Are You Ready For CCPA? —A Compliance Checklist

A primer on what organizations need to do to prepare for California's privacy law.


Embracing Low-code Development

I drafted the copy of this eBook for Pegasystems. It argues that low-code/visual platforms unite business and IT better than traditional software development.


How Uber, Facebook, and Netflix Do SSH

Blog on different approaches to secured access management.


3 Surprising DevOps Success Stories

I drafted the copy of this infographic for Pegasystems. It provides a basic explanation of the DevOps delivery model and three "traditional" organizations using the model.


Setting Attainable Goals for AI in Customer Service

This is a ghostwritten post for the Pegasystems blog.


The Ethics of Consumer Data and Privacy

This is a reflection piece on a Silicon Valley trek I went on during my MBA/MS in Information Systems degree program at Boston University. In it I discuss the rights consumers lose when handing over private data to corporations.


Personal Profile Based on an Interview

This is an assignment for a graduate course I took at Boston University's College of Communication. This is a profile of one of my classmates. His name has been changed from the original submission.


TrueData Market Research: We Profiled Five Summer Activities Apps

Market research report based on mobile application usage.



Freelance Technology Writer & Instructional Designer

--Professional writer and data analysis with expertise in medical, scientific, and technical communication. --Write and design modules for corporate e-learning courses. Topics include: sales enablement, digital marketing, and community management.


I worked there from 6/2010 until now

Marketing Specialist

--Project managed content marketing creation process for three product lines and across two verticals. --Wrote technical content marketing materials including whitepapers, eBooks, blog posts, and video scripts. --Conducted qualitative and quantitative performance analyses of all marketing materials currently in use; made recommendations for improvement.

Company: Pegasystems

I worked there from 6/2017 until 1/2019

Digital Editorial Intern

--Curated primers on AI/Machine Learning, Blockchain, and Stress in the Workplace to be housed in HBR.org’s Visual Library. --Analyzed performance of web-only articles; used findings to provide recommendations about potential success of unsolicited submissions. --Performed final copy edit of all articles posted on HBR.org.

Company: Harvard Business Review

I worked there from 1/2017 until 5/2017

Medical Writer and Copy Editor

--Collaborated with physicians to draft online Obstetrics and Emergency Medicine CME courses that complied with American Medical Association standards. --Provided guidance to less experienced medical writers in proper research methods, sourcing materials, and avoiding plagiarism; developed new process for draft writing, review, and transfer onto online platform that reduced mistakes and re-work. --Developed and maintained internal style guide for use by contact medical writers.

Company: Advanced Practice Strategies (acquired by Relias Learning)

I worked there from 6/2014 until 10/2016

SEO Content Writer

--Provided B2B and B2C clients with unique blog posts, press releases, white papers, and case studies. --Independently managed 3,000 word-per-day workload to ensure that all client requests were delivered by specified deadlines.

Company: Brafton

I worked there from 5/2013 until 6/2014

Content I Write