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nDash Writer Profile for Erin Pennings

Erin Pennings

Headline

Content Solutions Specialist

About Me

My superpower is distilling your messaging into what your audience really cares about and then crafting engaging copy that they devour. I think of great copy like a snack -- you don't want to eat the boring snacks, and your audience absolutely will not read boring content. But you're not boring, and your copy needs to be a tasty morsel. So, I make your copy snackable.

Be the guac to their chips and salsa, the salted caramel to their chocolate, and the cheese to their...everything. Appetizers aren't overrated. You shouldn't be either.

I know my snacks, err...copy, too. With more than 15 years of experience in marketing and communications, you can think of me as your top secret recipe for guac. So whether your focus is marketing or health & wellness, I'm your content chef from everything from blog posts to web copy and email marketing sequences. I won't leave you or your clients hangry, delivering on time every time.  

Industries I Write About

Business

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Health & Wellness

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My Writing Samples

Powerful Ideas Every Business Should Learn from SaaS in 2019

SaaS, or Software-as-a-Service, is one of the hottest trends in the business world. It shouldn't come as a surprise as our world becomes increasingly digital. Not only has SaaS taken the world by storm, but it also shows no signs of letting up. SaaS companies are touching nearly every industry and the way we do business. If you use a computer in your company, you should be in the loop. SaaS is revolutionizing the way we do business, spend our money, and interact with one another.

https://epmarketingservices.com/powerful-ideas-every-business-should-learn-from-saas-in-2019/

The 13 Best Free Productivity Apps

Staying organized is the name of the game when it comes to being successful. And while it seems like the world is always getting crazier, the productivity apps out there are keeping up with the demand. But there are literally hundreds of options, which makes it hard to figure out what is best. Personal preference and personal style definitely play into it. But in the end, there are some really great apps out there that you can use to boost your productivity. Here are the top 13!

https://epmarketingservices.com/the-best-free-productivity-apps/

9 Ways to Grow Your Business During a Social Media Outage

With recent social media outages on Facebook and Instagram, it highlights the importance of expanding how you network. It can be devastating to limit yourself to a single network. What happens if it goes away or crashes and you lose key information. Who you know is just as important with how you connect. And you should always have a backup plan. But what happens when an outage catches you off guard?

https://epmarketingservices.com/9-ways-to-grow-your-business-during-a-social-media-outage/

The Secret Superpowers of Testimonials

We all know that testimonials give you credibility. And in this world, that’s something incredibly powerful. But credibility isn’t the only superpower of testimonials. In fact, there are two secret superpowers that you’ll love.

https://epmarketingservices.com/the-secret-superpowers-of-testimonials/

How to Overcome Imposter Syndrome as a Solopreneur

Imposter Syndrome affects almost everyone at some point in their career. And sometimes it comes and goes. As a solopreneur or an entrepreneur, it can be especially hard to overcome Imposter Syndrome since you work primarily on your own. It’s super easy to go down the rabbit hole of questioning yourself, your knowledge, and what you bring to the table. There’s good news though — you can get past Imposter Syndrome and find success.

https://epmarketingservices.com/how-to-overcome-imposter-syndrome-as-a-solopreneur/

8 Excuses Women Should Stop Making About Getting Active

There are so many things that women are good at. We take on the emotional burden of keeping things going for our families. And as a result, while we put everyone else’s needs first, so often, we neglect ourselves. Worse yet, we justify it and make excuses about why we don’t prioritize ourselves and our health. So I’m featuring the top excuses women make when it comes to our health, and more importantly how we can reframe them to make ourselves a priority.

http://www.salmonatseven.com/2019/03/8-excuses-women-should-stop-making-about-getting-active/

9 Ways Busy Moms Can Make Time for Self-Care

Self-care is one of the latest buzzwords, and with good reason. In 2019 we’re super lucky to be at a point where people understand that the better we care for ourselves, the better we are for society. As parents, as moms especially, we must make the time to take care of ourselves to be better parents, but also to model the behavior for our kids. Here are 9 potentially surprising ways to practice self-care as a mom.

http://coffeemomrepeat.net/2019/03/9-ways-busy-moms-can-make-time-for-self-care/

Stop Apologizing Already: How to Break the “I’m Sorry” Cycle

There’s a meme circulating that talks about saying “thank you” instead of “I’m sorry.” And I think it’s important for everyone to see. Yes, it’s important to know the art of a good apology, but there’s also such a thing as over-apologizing. It’s something that women in particular are guilty of. So stop apologizing already. (And don’t respond to that with “I’m sorry.”)

http://www.salmonatseven.com/2018/08/stop-apologizing/

How to Handle Digital Ghosting in the Office

Ghosting isn’t limited to the dating world. In a world that’s increasingly digital, ghosting can happen even within office culture, particularly when it comes to emails. So if you’re getting very little response to your emails, there are some communications techniques you can start practicing so that your colleagues start replying and you can get your productivity back on track.

https://www.quill.com/blog/office-tips/how-to-handle-digital-ghosting-in-the-office.html#

Experience

Owner, Content Solutions Specialist

As a content solutions specialist, I work with agencies, brands, and small businesses to directly to their clients' needs. I provide copywriting, freelance writing, editing & proofreading services that range from white label or ghostwritten work to bylined content. So whether you need a blog post, an article, or marketing copy, I'm your gal!

Company: EP Marketing

I worked there from 1/2019 until now

Marketing Contractor

As a marketing contractor I offer digital marketing services that include: contract-based project management, email marketing management and development, social/digital image creation, publicity pitching, copywriting, website and blog management

Company: self-employed

I worked there from 9/2015 until now

Programs & Projects Manager / Marketing Manager

I managed corporate programs for a privately held international group tour corporation that included: multi-platform marketing to multiple audiences, development and management of two annual publications, meeting & event planning for 4 offsite meetings in different states each year, management of corporate & retail websites, management and hosting of weekly travel webinar, press release writing & management fam tour management, managing marketing & promo materials for annual convention,

Company: Travel Alliance Partners

I worked there from 1/2011 until 3/2015

Client Services Manager

Planned scheduled, and managed internal & external traffic for client projects, Proofread a wide variety of reports, publications, ads, and collateral materials for consistency & accuracy, Developed systems and practices for greater efficiency, Held campaign strategy meetings Managed invoicing and project billing

Company: Axio Design

I worked there from 8/2008 until 12/2010

Content I Write