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Marketing and communication trends/tools
https://muyiwakolawole.wordpress.com/
The retail ecosystem has grown into what is today a vibrant online marketplace spanning diverse industries. In contemporary times, the retail market has witnessed innovations such as facial recognition, voice recognition, image recognition and visual item tracking. Again, the emphasis has shifted from store growth to store enhancement in the investment and operational decisions of retail businesses. Constructs like e-commerce, big data & artificial intelligence have redefined marketing approach
https://muyiwakolawole.wordpress.com/2019/04/08/retail-meets-technology-a-match-made-in-heaven/
Digitalization and globalization have implications for the world we live in. Companies have realized that marketing is increasingly driven by digital tools and techniques. Thus, businesses and service providers are constantly seeking innovative approaches to ensure a dominant virtual presence, as they compete for markets.
Public Relations is often confused as marketing or advertising, thereby, casting aspersion on public relations as a viable investment. Marketing and PR, though different, have a similar purpose: to induce sales, patronage and ensure a competitive advantage. Of course, it is not misplaced to state that: Public Relations is a marketing vehicle. Nonetheless, the ambiguity in the term Public Relations suggests that the public relations industry is doing a terrible job of public relations.
Crisis communication approaches are easily dismissed by practitioners and receive less financial allocation and attention from companies. In the age of social media, negative information travels within milliseconds and can cripple a company with terrifying velocity. This is a delicate situation for companies unwilling to take crisis intervention/communication exercise as a serious business.
https://muyiwakolawole.wordpress.com/2019/07/17/the-trial-is-your-company-crisis-proof/
The business environment across African countries is often misconstrued as an investment red light. The fingerprints of this misconception are evident in the shallow business analysis and negative business forecasts regarding the business environment in different parts of Africa. These factors have conspired to stifle the wave of investment into the African continent, perceived as the home of political and economic instability.
The sphere of business and marketing is not immune to these radical changes, which characterize our world. Marketing is an indispensable function of a business and in the realm of marketing, customers are the focal point of every marketing venture. This triggers fierce competition for the customers’ mind and action. The marketing scope of companies have recognized the emergence of digital tools, trends and techniques to successfully navigate the market.
https://muyiwakolawole.wordpress.com/portfolio/embrace-or-perishthe-dialectics-of-digital-marketing/
Word of mouth marketing finds credence in social proof or informational social influence. This illustrates the psychological and social tendencies for humans to cast a furtive glance at the actions of others to form opinions. In the context of marketing, consumers’ judgement may emanate from the evaluation of the consequences of the actions of others in a previous buying situation.
The retail ecosystem has grown into what is today a vibrant online marketplace spanning diverse industries. In contemporary times, the retail market has witnessed innovations such as facial recognition, voice recognition, image recognition and visual item tracking. Again, the emphasis has shifted from store growth to store enhancement in the investment and operational decisions of retail businesses. Constructs like e-commerce, big data and artificial intelligence have redefined marketing.
https://muyiwakolawole.wordpress.com/?s=e-commerce
Cross-channel Digital Content Strategies and Content Creation (Website, Blog, LinkedIn, Social Media) Copywriting (Texts and Visuals) for the blog and social media posts Content writing on topics related to food preservation, food packaging, flexible packaging and circular economy SEO and Analytics Marketing Automation through HubSpot Project Management: Change and Challenge Initiative Interaction with users Optimization of Online Content
Company: UBE Europe Corporation
I worked there from 6/2019 until now
Technical writing/communication of IT infrastructure and information obtained from the system and support engineers. Structured technical Wiki for employees. Ownership of the Atlassian Confluence - Content Management System (CMS). Authored knowledge and organized written content with a user-friendly design for business and non-business users. Created technical documentation and manuals about IT infrastructure services and digital tools. Creative and innovative optimization of IT terminology for
Company: FlixBus
I worked there from 10/2018 until 3/2019
I was actively involved in editorial activities. I created engaging and informative articles for Search Engine Optimization (SEO) and campaign execution. I wrote English language articles on a variety of digital marketing topics for optimization across diverse markets. Keywords research, market research for clients and gained a practical familiarity of marketing/advertising campaigns, as well as knowledge of factors that determine the top ranking on the Search Engine Result Page (SERP). Addition
Company: Werbeagentur-erfurt
I worked there from 6/2018 until 9/2018