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nDash Writer Profile for Rachel Lake

Rachel Lake

Headline

Creative Storyteller ‖ Writer ‖ Branding Specialist

About Me

My chief priority as a writer is to provide meaningful insights and credible, in-depth research with immediate applications to real-world challenges. By focusing on clear communication and reader value, I can help your business establish an authentic connection with your audience and expand brand awareness. 

My marketing strategy values quality over quantity, addresses the reader's needs first, and capitalizes on reputation and visibility instead of employing aggressive promotional tactics. My work doesn't include hard sales pitches because readers today are sophisticated and discerning—they don't have time to sift through unsubstantiated "fluff" and propaganda.

To engage readers, I balance journalistic rigor with strategic marketing techniques to position your company as an industry leader. 

When we work together, you can expect:

Please feel free to reach out on nDash or LinkedIn if you have any questions—I'm happy to discuss more details about my process and develop a plan for meeting your specific needs.

Industries I Write About

Science & Medicine

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Health & Wellness

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Business

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My Writing Samples

Most Resumes Don’t Get Past the ATS. Here’s How to Get Eyes on the Page

If you’ve applied to an online job listing, chances are the company uses an applicant tracking system (ATS). Unfortunately, ATS software is far from perfect, and qualified candidates often slip through the cracks.

https://www.ivyexec.com/career-advice/2019/write-a-resume-that-gets-past-the-ats/

How To Respond To The Question ‘Why Do You Want To Work Here?’

With a little forethought, your answer will help establish your credibility, convince a hiring manager to like you, and prove your value to an organization.

https://www.forbes.com/sites/elenabajic/2019/10/15/why-do-you-want-to-work-here/#5f99f5914267

How Businesses Can Support Parents Who Are Working From Home

COVID-19 poses extraordinary challenges for working parents. Not only are they tasked with working through the crisis, but they also need to balance their job with family time, homeschooling, domestic responsibilities, and managing their own mental health. To support your team while social distancing, here are some ways you can help.

https://blog.gympass.com/en/how-businesses-can-support-parents-who-are-working-from-home/

Experience

Freelance Writer

-I currently write for a variety of accounts, including a well-known marketing agency that caters to small- and medium-size businesses. Some of my assignments have included: healthcare practices, doctor and dental offices, veterinary practices, therapists and recovery programs, hospitality services, restaurants and cafes, legal firms, and automotive repair/towing. -I also ghostwrite for a CEOs and other business professionals.

Company: Self-Employed

I worked there from 10/2019 until now

Content Manager

-Assign, edit, and produce all the content for the company blog, which receives over 100k unique visitors every month. -Author 2-3 articles every 30 days, in addition to long-form whitepapers and reports. -Moderate webinars every week with an average of 200+ viewers per session. -Cultivate brand strategy through social media marketing on Twitter (23k+ Followers), Facebook (18k+ Followers), and LinkedIn (11k+ Followers). -Launch follow-up email campaigns on SailThru with 40%-60% open rate.

Company: Ivy Exec

I worked there from 4/2019 until 3/2020

Managing Editor

-Manage a team of seven editors, both in-house and remote. -Produce and teach writing craft workshops and online tutorials. -Conduct bi-weekly one-on-one meetings to track progress and hone skills. -Coordinate with leadership to develop marketing and SEO strategies. -Lead nationwide cross-training for other departments and 80 freelance writers. -Edit content marketing articles and prepare for publication. -Edit social media marketing campaigns.

Company: Vivial

I worked there from 9/2016 until 4/2019

Content Editor

-Copyedit and proofread company profiles and 27-30 articles per day with above 99% accuracy. -Craft clickable headings. -Refine SEO value and schedule articles to publish during peak online traffic patterns. -Evaluate freelance writers’ content and provide feedback.

Company: Vivial

I worked there from 8/2015 until 9/2016

Master of Fine Arts Alumnus

- 4.0 GPA - Successful thesis defense - Senior Editor for Lumina Magazine - Volunteer creative writing instructor

Company: Sarah Lawrence College

I worked there from 8/2012 until 5/2015

Content I Write

Recommendations

Contributing Writer

I wrote for Rachel when she was a content editor of a blog. She was always professional and courteous. She proposed assignments with thorough direction, and gave constructive criticism in an encouraging fashion. It was clear she was very experienced with marketing and SEO, and committed to producing the best quality content possible. I'd highly recommend her.

Jennifer Grybowski, MFA, Ivy Exec

Impeccable Work, Every Time

Rachel is an excellent writer and an absolute pleasure to work with! When I assign Rachel an article I know it will be high-caliber, done on time, and crafted with a careful eye towards my marketing and SEO needs and her pitches are always on-point. She is able to run with any topic I give her and create a thorough, well-researched and engaging piece of content. I can't recommend her highly enough! She also has an incredible eye for detail making her a wonderful editor as well.

Mara Fahl, Ivy Exec

Rachel is the best of the best!

I recently hired Rachel to do some quick turn-around work for my company. The articles she put together were exactly what we were looking for! She handed them in on time and in excellent condition. They required almost no editing, were well-research and beautifully composed, and engaging. She's responsive, smart, and highly capable. I highly recommend Rachel for any and all content projects and would hire her again in a heartbeat!

Isabel Blake, The Next Media Group