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nDash Writer Profile for Ben Maguire

Ben Maguire

Headline

Content Writer Specializing in Digital Marketing Topics

About Me

A little about me...


I worked in the digital marketing space for three years before transitioning to freelance writing. During that time I supplemented my experience with two certifications:


1) Certificate in Digital Media and Marketing (Duke University)


2) Hubspot Content Marketing Certification (HubSpot Academy)


This experience, combined with my passion for concise, thoughtful writing (B.A. Philosophy), is what sets me apart from many other writers.


You can view samples of my writing on my portfolio site: https://writers.work/benmaguire

Industries I Write About

Business

Find writers and ideas in this industry

My Writing Samples

Understanding Gen Z: What Every Marketer Should Know

This 1,100 word blog post provides a relevant overview of Gen Z from a marketing perspective. Sections include: Gen Z's Market Influence, Reaching Gen Z, and Resonating with Gen Z. A custom infographic is also included.

https://writers.work/benmaguire/portfolio/-LQwqmGHaFtxuGq09i7N

5 Video Marketing Trends to Watch in 2019

This 1,100 word blog post examines 5 video marketing trends that marketers should pay attention to in 2019. Sections include: Live Video, Vertical Video, 360° Video, Personalized Video, and Shoppable Video.

https://writers.work/benmaguire/portfolio/-LRYwzT2CAkvgWIKuAqA

6 Tips for Writing High-Converting Landing Page Copy

This 1,200 word blog post outlines six copywriting tips to help improve landing page conversion rates. Screenshots of real landing pages are included to illustrate key concepts.

https://writers.work/benmaguire/portfolio/-LSXJgtxAJkGt6I26kTy

Experience

Campaign Operations Analyst

-Facilitate day-to-day operations of lead generation campaigns, including set-up/configuration, support/monitoring, and lead delivery to clients -Provide both internal and client-facing reports and analysis on lead generation campaigns, keep detailed records of campaign progress, and audit monthly billing numbers

Company: QuinStreet

I worked there from 6/2014 until 6/2016

Campaign Operations Manager

-Provide general support, advice, and guidance to analysts on Campaign Operations team. -Investigate and troubleshoot various technical issues that arise with lead generation campaigns and operations -Propose and implement new/improved operational tools and processes (i.e. Tableau views, Excel macros, training/reference documents, customized reports and reporting procedures)

Company: QuinStreet

I worked there from 6/2016 until 1/2017

Account Specialist

-Manage client accounts: ensure B2B clients (major consumer brands) are consistently satisfied with their experience in the Rakuten Affiliate Network. -Serve as primary point of contact and provide daily coordination for client’s digital marketing (affiliate) initiatives. -Provide analysis and suggestions for optimizing clients’ digital marketing (affiliate) programs.

Company: Rakuten Marketing

I worked there from 5/2018 until 11/2018

Content Writer

As a content writer I marry the concise, thoughtful style of a philosophy student with the knowledge and experience of a digital marketing professional. Portfolio: https://writers.work/benmaguire

Company: Freelance

I worked there from 11/2018 until now

Content I Write