nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I am a former award-winning journalist (National Press Club of America) and have been published in more than 20 global publications including The Wall Street Journal. My writing experience also spans B2C and B2B copywriting, video and radio scripts, marketing communications and thought leadership. This means I have the rare ability to produce editorial, promotional and persuasive content.
In addition to my background as an online marketer, I am also a 3 x Salesforce-certified professional, Certified Scrum Master and certified Business Analyst, making me well-versed in subjects such as CRM, Agile Project Management, Marketing Automation, Digital Marketing, Marketing Technology, RevOps, Cloud Computing, Data Management, Sales Enablement and more.
Other previous work and business experience includes founding and running a social enterprise supporting creative entrepreneurs; starting a Hip-Hop themed sandwich shop and producing reality shows.
In terms of academic education, I hold a B.A. and M.A. in History from University of Oxford, M.A. in Magazine Journalism from Syracuse University and a Post-Graduate Diploma in Publishing from the University of the Arts, London.
I am a proud mum of two and in my spare time I dance, read, watch crap TV and find any excuse to eat out.
Why subscription companies need a different approach to their marketing.
About page for website rewrite for Delta PEO.
About page for website rewrite for Dr. John Sullivan, Chiropractor
Article for online publication of Canadian Media Guild
Article in Wall Street Journal about financial aid
How online course creators can learn about onboarding from SaaS companies.
Press release promoting $100 Million pledge of Aliko Dangote on behalf of Aliko Dangote Foundation for the fight against global malnutrition.
Article on how to tap into the power of storytelling in business
Advertorial to encourage webinar sign-ups
I have experience writing copy and content for my own marketing coaching business and for companies in SaaS, Health, Education, Tax, Digital Marketing, Coaching and Publishing. Client work has included email sequences, website copy, landing pages, advertorials, online Quizzes, webinar funnels, blog posts, case studies and strategic communications pieces.
Company: Nkiru Asika Consulting Services
I worked there from 4/2018 until now
• Reviewed author manuscripts, giving editorial notes on structure, content and style • Conducted virtual sales and strategy meetings with prospective authors to promote publishing services, becoming a trusted advisor to clients • Used active listening to identify client needs and concerns, develop new business relationships and upsell existing accounts
Company: Rethink Press
I worked there from 12/2020 until 12/2022
• Wrote monthly column for The Buzz newsletter, the official newsletter of the Professional Independent Communicators sub-group of the International Association of Business Communicators (IABC) Toronto
Company: IABC Toronto
I worked there from 9/2019 until 7/2021
Developed, reported and wrote award-winning articles on U.S. and international financial markets (equity and bond), mutual funds, insurance products, small business, public companies, socio-economic trends and e-commerce. Responsible for influential monthly Update column discussing SmartMoney stock, bond picks, as well as the Ask SmartMoney column answering questions from readers on personal finance
Company: SmartMoney Magazine, The Wall Street Journal's Personal Finance Magazine
I worked there from 1/1998 until 4/2003