Nkiru Asika - CRM, MarTech and Digital Marketing Copywriter and Former Award-Winning Journalist

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nDash Writer Profile for Nkiru Asika

Headline

About Me

Hi there,

I am a former award-winning journalist (National Press Club of America) and have been published in more than 20 global publications including The Wall Street Journal. My writing experience also spans B2C and B2B copywriting, video and radio scripts, marketing communications and thought leadership. This means I have the rare ability to produce editorial, promotional and persuasive content.

In addition to my background as an online marketer, I am also a 3 x Salesforce-certified professional, Certified Scrum Master and certified Business Analyst, making me well-versed in subjects such as CRM, Agile Project Management, Marketing Automation, Digital Marketing, Marketing Technology, RevOps, Cloud Computing, Data Management, Sales Enablement and more.

Other previous work and business experience includes founding and running a social enterprise supporting creative entrepreneurs; starting a Hip-Hop themed sandwich shop and producing reality shows.

In terms of academic education, I hold a B.A. and M.A. in History from University of Oxford, M.A. in Magazine Journalism from Syracuse University and a Post-Graduate Diploma in Publishing from the University of the Arts, London.

I am a proud mum of two and in my spare time I dance, read, watch crap TV and find any excuse to eat out.

Industries I Write About

Technology

Business

Education

My Writing Samples

Marketing a Subscription Business

About Page for Delta PEO

About Page for Dr. John Sullivan

Article on Picking a Writing Niche

Financial Application Strategies

Onboard Like a SaaS

Press Release on Aliko Dangote $100 Million Pledge

Press release promoting $100 Million pledge of Aliko Dangote on behalf of Aliko Dangote Foundation for the fight against global malnutrition.

No One Cares About Your Resume, They Care About Your Story

Frackbar Advertorial

Experience

Freelance Writer

I have experience writing copy and content for my own marketing coaching business and for companies in SaaS, Health, Education, Tax, Digital Marketing, Coaching and Publishing. Client work has included email sequences, website copy, landing pages, advertorials, online Quizzes, webinar funnels, blog posts, case studies and strategic communications pieces.

Commissioning Editor

• Reviewed author manuscripts, giving editorial notes on structure, content and style • Conducted virtual sales and strategy meetings with prospective authors to promote publishing services, becoming a trusted advisor to clients • Used active listening to identify client needs and concerns, develop new business relationships and upsell existing accounts

Professional Independent Communicators

 • Wrote monthly column for The Buzz newsletter, the official newsletter of the Professional Independent Communicators sub-group of the International Association of Business Communicators (IABC) Toronto

Writer

 Developed, reported and wrote award-winning articles on U.S. and international financial markets (equity and bond), mutual funds, insurance products, small business, public companies, socio-economic trends and e-commerce.  Responsible for influential monthly Update column discussing SmartMoney stock, bond picks, as well as the Ask SmartMoney column answering questions from readers on personal finance

Company: SmartMoney Magazine, The Wall Street Journal's Personal Finance Magazine