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nDash Writer Profile for Nkiru Asika


CRM, MarTech and Digital Marketing Copywriter and Former Award-Winning Journalist

About Me

Hi there,

I am a former award-winning journalist (National Press Club of America) and have been published in more than 20 global publications including The Wall Street Journal. My writing experience also spans B2C and B2B copywriting, video and radio scripts, marketing communications and thought leadership. This means I have the rare ability to produce editorial, promotional and persuasive content. 

In addition to my background as an online marketer, I am also a 3 x Salesforce-certified professional, Certified Scrum Master and certified Business Analyst, making me well-versed in subjects such as CRM, Agile Project Management, Marketing Automation, Digital Marketing, Marketing Technology, RevOps, Cloud Computing, Data Management, Sales Enablement and more. 

Other previous work and business experience includes founding and running a social enterprise supporting creative entrepreneurs; starting a Hip-Hop themed sandwich shop and producing reality shows. 

In terms of academic education, I hold a B.A. and M.A. in History from University of Oxford, M.A. in Magazine Journalism from Syracuse University and a Post-Graduate Diploma in Publishing from the University of the Arts, London.

I am a proud mum of two and in my spare time I dance, read, watch crap TV and find any excuse to eat out.

Industries I Write About




My Writing Samples

Marketing a Subscription Business

Why subscription companies need a different approach to their marketing.


About Page for Delta PEO

About page for website rewrite for Delta PEO.


About Page for Dr. John Sullivan

About page for website rewrite for Dr. John Sullivan, Chiropractor


Article on Picking a Writing Niche

Article for online publication of Canadian Media Guild


Financial Application Strategies

Article in Wall Street Journal about financial aid


Onboard Like a SaaS

How online course creators can learn about onboarding from SaaS companies.


Press Release on Aliko Dangote $100 Million Pledge

Press release promoting $100 Million pledge of Aliko Dangote on behalf of Aliko Dangote Foundation for the fight against global malnutrition.


No One Cares About Your Resume, They Care About Your Story

Article on how to tap into the power of storytelling in business


Frackbar Advertorial

Advertorial to encourage webinar sign-ups



Freelance Writer

I have experience writing copy and content for my own marketing coaching business and for companies in SaaS, Health, Education, Tax, Digital Marketing, Coaching and Publishing. Client work has included email sequences, website copy, landing pages, advertorials, online Quizzes, webinar funnels, blog posts, case studies and strategic communications pieces.

Company: Nkiru Asika Consulting Services

I worked there from 4/2018 until now

Commissioning Editor

• Reviewed author manuscripts, giving editorial notes on structure, content and style • Conducted virtual sales and strategy meetings with prospective authors to promote publishing services, becoming a trusted advisor to clients • Used active listening to identify client needs and concerns, develop new business relationships and upsell existing accounts

Company: Rethink Press

I worked there from 12/2020 until 12/2022

Professional Independent Communicators

 • Wrote monthly column for The Buzz newsletter, the official newsletter of the Professional Independent Communicators sub-group of the International Association of Business Communicators (IABC) Toronto

Company: IABC Toronto

I worked there from 9/2019 until 7/2021


 Developed, reported and wrote award-winning articles on U.S. and international financial markets (equity and bond), mutual funds, insurance products, small business, public companies, socio-economic trends and e-commerce.  Responsible for influential monthly Update column discussing SmartMoney stock, bond picks, as well as the Ask SmartMoney column answering questions from readers on personal finance

Company: SmartMoney Magazine, The Wall Street Journal's Personal Finance Magazine

I worked there from 1/1998 until 4/2003

Content I Write