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I am a freelance professional writer with over a decade of experience writing for companies, magazines and online media. Highly knowledgeable on numerous topics with expert talent for advanced research, I am skilled at organizing information into well-written, informative articles, always delivered by deadline. As a critical thinker with an obsessive attention to detail, I enjoy producing work that entertains, informs, and encourages the reader to want to know more.
As president of The Lilian Raji Agency, I’ve had an opportunity to serve as trusted advisor and strategic council to many leading fine jewelry and luxury lifestyle companies from around the globe, managing PR teams and providing services in the areas of marketing communications, media relations, social media strategy and management, special event conceptualization and execution, product placement, celebrity and influencer outreach and strategic partnerships. In this role, my professional writing has included:
I received an invitation to preview “Hearts and Crafts,” the Hermes film that tells the story of those who work hard to manufacture the beloved Hermès products the well-heeled eagerly wait years to acquire. After viewing this film, Hermès has now, for me, become the epitome of a great brand for which all others should aspire.
http://www.lmrpr.com/building-a-great-luxury-brand/
Times have changed considerably. It no longer behooves anyone to maintain an attitude of snobbery and exclusion when selling luxury products. That luxury will forever be defined by exclusivity is a given, yet luxury brands must also embrace a new E-word: experience.
http://www.lmrpr.com/when-is-luxury-worth-it/
A quick internet search will reveal just about every detail of Alexis Bittar’s reign as the Lucite King — thus hailed by Dawn Mello, former Bergdorf Goodman president, in a New York Times article. So when I sat down to interview Bittar, I insisted he tell me something that hasn’t already been covered.
http://www.lmrpr.com/profile-alexis-bittar/
I write a regular column for National Jeweler Magazine called The PR Advisor, where I answer questions on business, strategic marketing, communications and public relations best practices.
Company: National Jeweler Magazine
I worked there from 6/2015 until now