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nDash Writer Profile for Jo McLean

Jo McLean


About Me

A PR & marketing professional with over 20 years experience, I love to write. 

My commercial background ensures I never lose sight of the purpose of my work - to drive clicks, conversions and conversations for my clients. 

With a first-class MA in Creative Writing, I produce compelling copy that delivers on brief, while my marketing and PR background ensures I am adept at meeting deadlines and working to tight timelines. 

I write across many industries; from beauty and skincare, to deep-layer technology and take pride in explaining complex matters in a clear, concise manner.

My many years in the marketing world means I have considerable and proven experience writing the following:

In my spare time, I indulge my love of Middle East, North African and Indian literature  - I am a voracious reader! As an owner of a beauty salon, I inevitably have a keen interest in beauty products and advances in beauty technology and skincare. 

Industries I Write About


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Health & Wellness

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My Writing Samples

Magazine Article - Beauty

Page 40 is a bylined article on the beauty & cosmetics industry for a series I wrote for a local lifestyle magazine.


Website copy - Beauty

A website I designed for a business I own.


Website copy - Programming Recruitment

A freelance project from 2016 was to design and author a website for programming recruiter, RecWorks.


Corporate Brochure - Consultancy Services

Hawatif is a UAE based mobile technology consultancy. This was one of many projects I completed for them.


Corporate Brochure - Mobile Technology

Mesaplexx was a tech start-up and I was the lead marketer for the company. This brochure introduced our company, and our innovative new product to the market of mobile network operators.


Product Brochure - Mobile Technology

This was a brochure I created for a mobile technology company I was Group Marketing Manager at, Aircom International.


White paper - mobile technology

This was a white paper to introduce a game-changing product into a new future industry, to explain why it was needed, and the potential issues it could resolve.


Newsletter - Beauty

One of a monthly newsletter I write for the beautybusiness I own.



Business owner

As owner/investor of a local beauty salon, I regularly write all direct mail, produced the website copy (www.balm-lewes.co.uk), and write a monthly article for a local magazine on what's new in the beauty industry to an audience of 17,500 people.

Company: Balm

I worked there from 1/2017 until now

Head of Marketing

Mesaplexx was a tech start-up in the telecommunications infrastructure industry. As Head of Marketing, I had to create all marketing and brand collateral to take what was a completely new and game-changing product to market successfully. This role required a great deal of being able to explain very complex concepts and future technologies to a wide market of both customers and future acquisition targets. Our small, dynamic team successfully sold Mesaplexx to Nokia Siemens Networks in 2017.

Company: Mesaplexx

I worked there from 6/2010 until 11/2014

Group Marketing Manager

As head of the marketing across 17 global offices, I led the PR and marketing teams and agencies to promote Aircom's suite of mobile network software and consultancy services worldwide.

Company: Aircom International

I worked there from / until /

Group Account Director - B2B

Keene was a top-10 UK PR agency. I led accounts across technology, venture finance, banking software, location services and telecoms industries.

Company: Keene Communications

I worked there from / until /

Languages I Write In

Content I Write