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nDash Writer Profile for Jo M

Headline

Expert writer; expert content

About Me

A PR & marketing professional with over 20 years experience, I love to write. 

My commercial background ensures I never lose sight of the purpose of my work - to drive clicks, conversions and conversations for my clients. 

With a first-class MA in Creative Writing, I produce compelling copy that delivers on brief, while my marketing and PR background ensures I am adept at meeting deadlines and working to tight timelines. 

I write across many industries; from beauty and skincare, to deep-layer technology and take pride in explaining complex matters in a clear, concise manner.

My many years in the marketing world means I have considerable and proven experience writing the following:

My clients keep coming back to me because I 'get it' - my industry experience means I can quickly grasp a diverse range of subjects; from concrete formwork to AI! I'm located in the UK, but write for clients around the world, so I'm fluent in US English and appreciate an Oxford comma! 

In my spare time, I enjoy football (soccer – potato/pota-to), Formula One, and volunteer at a cat charity that reunites lost cats with their owners. 

Industries I Write About

Lifestyle

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Health & Wellness

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Technology

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Industrial

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My Writing Samples

Website content creation - renewable energy

This was a complex project, working from developing key messages and a brand identity, to writing the copy and helping with the design and build of the site itself.

https://utilligence.co

AI in insurance pricing white paper

One of a series of white papers I wrote for my client about how AI can aid actuaries.

https://www.akur8.com/white-papers/pricing-analytics-an-untapped-value-reservoir-in-the-insurance-industry

Customer retention (beauty)

This is one of a series of blog posts I wrote for salon management company, RetentionForce

https://www.retentionforce.com/articles/salon-owners-should-stop-making-these-mistakes/

Sustainability in retail blog post

One of a series of articles on the changing face of retail.

https://www.shopfittingwarehouse.co.uk/kb-the-changing-face-of-retail-sustainability-/

Natural health and wellness

I worked as head of content, creating the website copy and a wealth of members-only resources, including articles, courses, and ebooks.

https://thenaturaldoctors.com/about-us/

Magazine article - beauty

Page 40 is a bylined article on the beauty & cosmetics industry for a series I wrote for a local lifestyle magazine.

https://issuu.com/townandcountymag/docs/issuu02

Storage and warehousing blog post

One of a series of blog posts for a client offering warehouse storage solutions.

https://www.whittan.com/blogs/e-tail-made-easy

Website copy - programming recruitment

A freelance project from 2016 was to design and author a website for programming recruiter, RecWorks.

https://recworks.co.uk

Website copy - freelance writing

My own project! SEO optimised content and copywriting my website.

https://www.writewordsforme.co.uk

Blog post - industry association

One of a series of blogs for an industry association for safety protocols.

https://www.sema.org.uk/2022/08/10/maintenance-for-your-racking/

Experience

Business owner

As owner/investor of a local beauty salon, I regularly write all direct mail, produced the website copy (www.balm-lewes.co.uk), and write a monthly article for a local magazine on what's new in the beauty industry to an audience of 17,500 people.

Company: Balm

I worked there from 1/2017 until /

Head of Marketing

Mesaplexx was a tech start-up in the telecommunications infrastructure industry. As Head of Marketing, I had to create all marketing and brand collateral to take what was a completely new and game-changing product to market successfully. This role required a great deal of being able to explain very complex concepts and future technologies to a wide market of both customers and future acquisition targets. Our small, dynamic team successfully sold Mesaplexx to Nokia Siemens Networks in 2017.

Company: Mesaplexx

I worked there from 6/2010 until 11/2014

Group Marketing Manager

As head of the marketing across 17 global offices, I led the PR and marketing teams and agencies to promote Aircom's suite of mobile network software and consultancy services worldwide.

Company: Aircom International

I worked there from / until /

Group Account Director - B2B

Keene was a top-10 UK PR agency. I led accounts across technology, venture finance, banking software, location services and telecoms industries.

Company: Keene Communications

I worked there from / until /

Full time freelance writer

I offer freelance writing, content strategy and management and marketing communications services to a global roster of clients. I've written everything from Facebook ad scripts for a health website, to white papers on AI for the insurance industry. My clients trust me - because I have sat in their place hiring writers, I know how to make their lives easier and get the job done.

Company: writewordsforme

I worked there from 6/2019 until now

Languages I Write In

Content I Write