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nDash Writer Profile for Katrina Fox

Katrina Fox

Headline

About Me

I'm an experienced journalist of 18 years, writing for a range of niche and mainstream media in the UK, US and Australia.

Nowadays I specialise in writing about the vegan and plant-based business sector, veganism, vegan lifestyle, and vegan trends.

I'm the author of Vegan Ventures: Start and Grow an Ethical Business, founder of VeganBusinessMedia.com and host of the Vegan Business Talk podcast.

I was a Forbes contributor for 12 months between 2017 and 2018, writing about vegan and plant-based businesses. To date those articles have received a combined readership of well over half a million views. You can see these articles here.

I've been vegan for 22 years - well before it became cool and trendy! :) So I know this way of living extremely well and am passionate about it. I'm immersed in the vegan and plant-based business sector and report on latest news in my podcast each week. I'm also a regular international speaker and panel guest and moderator on these topics.

If you're looking for well-researched, accurate, interesting and engaging content that is also SEO-optimised on all things vegan, I'd be delighted to work with you. Whether you're a vegan brand or a larger corporation keen to enter or expand your presence in the growing vegan and plant-based market, I can create relevant content for you.

Originally from the UK and now based in Sydney, Australia, I work with clients from across the globe, predominantly the US, UK and Australia, as a PR consultant, business coach and content creator for vegan business owners and brands.

You can find out more about my extensive writing background here: www.katrinafox.com 

You can find more writing and information about me here: www.veganbusinessmedia.com 

See my LinkedIn profile for details of my work history and experience: https://www.linkedin.com/in/katrinafox1/ 




Industries I Write About

Lifestyle

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Health & Wellness

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Industrial

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Finance

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My Writing Samples

This vegan brand just proved that plant-based burgers are more sustainable than meat

Forbes article about a study done by a plant-based meat brand on the sustainability of its products.

https://www.forbes.com/sites/katrinafox/2018/09/26/this-vegan-brand-just-proved-that-plant-based-burgers-are-more-sustainable-than-those-made-of-beef/#59919a8e475a

Vegan seafood is about to become big business - and not a moment too soon

Forbes trends piece on the rise of vegan seafood products.

https://www.forbes.com/sites/katrinafox/2018/08/06/vegan-seafood-is-about-to-become-big-business-and-not-a-moment-too-soon/

Vegan initiatives are taking off in the corporate workplace - and it's good for business

Forbes article on the increase in vegan initiatives in corporate workplaces and how this is positively impacting the bottom line.

https://www.forbes.com/sites/katrinafox/2018/07/06/vegan-initiatives-are-taking-off-in-the-corporate-workplace-and-its-good-for-business/#667269f44274

Meet the vegan 'Willy Wonka' who's raising the bar on ethical business

Forbes profile article on a pioneering entrepreneur of the UK's longest-running vegan food product company.

https://www.forbes.com/sites/katrinafox/2018/01/09/meet-the-vegan-willy-wonka-whos-raising-the-bar-on-ethical-business/#1014183635c6

Move over McDonald's - the future of fast food is vegan

Forbes article on the growth of plant-based options in the fast food sector.

https://www.forbes.com/sites/katrinafox/2017/11/14/move-over-mcdonalds-the-future-of-fast-food-is-vegan/

How the travel industry is responding to the rising demand for vegan vacations

Forbes trends piece on the rising demand for vegan vacations and what options are available.

https://www.forbes.com/sites/katrinafox/2018/02/21/how-the-travel-industry-is-responding-to-the-rising-demand-for-vegan-vacations/

Should vegan products be sold alongside meat and dairy items in retail stores?

Forbes article on the pros and cons of vegan brands being stocked in the meat and dairy aisles in retailers.

https://www.forbes.com/sites/katrinafox/2018/05/07/should-vegan-products-be-sold-alongside-meat-and-dairy-items-in-retail-stores/#3757e2e33204

These restaurants removed animal products from their menus and went vegan - here are the results

Forbes article analysing data provided, showing what happened when standard restaurants went completely vegan.

https://www.forbes.com/sites/katrinafox/2018/04/04/these-restaurants-removed-animal-products-from-their-menus-and-went-vegan-here-are-the-results/#1288e4a62db0

What to include on the 'About' page of your vegan brand's website

Tips and advice for vegan brands on what to include on their About pages.

https://veganbusinessmedia.com/vbt-120-what-to-include-on-the-about-page-of-your-vegan-brands-website/

Speciesism: The final frontier

Award-winning op ed for the ABC website, Australia's public broadcaster.

https://www.abc.net.au/news/2014-02-17/fox-speciesism-the-final-frontier/5263372

Treatment of animals - litmus test of a nation

Op ed for the Sydney Morning Herald, state newspaper for the state of New South Wales, Australia - print and online.

https://www.smh.com.au/environment/treatment-of-animals-litmus-test-for-a-nation-20090512-b1oy.html

10 things you should never say to a journalist if you want free publicity for your vegan brand

Listicle-style article for vegan brands.

https://veganbusinessmedia.com/10-things-you-should-never-say-to-a-journalist-if-you-want-free-publicity-for-your-vegan-brand/

Experience

Freelance writer and editor

Freelance writer for a range of niche and mainstream media in the UK, US and Australia.

Company: O'Keefe & Fox Industries Pty Ltd

I worked there from 2/2001 until now

Forbes contributor

Contributor for Forbes online, writing about vegan and plant-based businesses including trends, case studies and profiles.

Company: Forbes

I worked there from 9/2017 until 10/2018

Founder

Consultancy and platform providing resources and training for vegan entrepreneurs and brands.

Company: Vegan Business Media

I worked there from 12/2014 until now

Content I Write