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nDash Writer Profile for Abby Heugel


Experienced writer and editor with specialties in retail, small business management, ecommerce, B2B, dental, health and wellness.

About Me

I’m a qualified, dedicated professional writer and editor with more than 15 years experience in various editorial positions and can provide everything from journalistic features and content marketing to emails and B2B/B2C copy. Areas of expertise are retail, ecommerce, small business management, dental, health, and wellness. I'm also HubSpot certified in Content Marketing.

My personal work/tweets has been featured multiple times on Shopify, BuzzFeed, Huffington Post, The Today Show, Reader's Digest, Apartment Therapy, Retail Minded, Vend, Payoneer, Someecards, Scary Mommy, Gift Shop Magazine, Casual Living, Recycled Paper Greetings, and Grand Rapids Magazine, among other places. In addition, I have more than 60,000 social media followers, proving I know how to bring people in and coming back.

Industries I Write About


Health & Wellness

Science & Medicine

My Writing Samples

A Guide to Shopify Flow for eCommerce Automation

As an eSeller, your time is spent scheduling sales, sending personalized welcome messages to new customers, loading new products and publishing them to your store and social media channels — hundreds of little tasks that eat up your time. The solution? ECommerce automation, specifically Shopify Flow which is software that streamlines those manual tasks. This gives your team back that valuable time that can be spent growing bigger and faster.


The Retail Apocalypse That Wasn't: Brick-and-Mortar Is Thriving

Retail is a game of numbers, and the numbers are telling us that brick-and-mortar retail is anything but going extinct. So while the constant media references to a “retail apocalypse” may make the headlines and get people to click, the reality is physical retailers are doing just fine. Here's proof.


Why You Should Train Your Retail Employees On Technology — and How to Do It Right

Technology is at the forefront of everything people do today. From how we communicate with each other to ordering products online, it’s an inescapable part of society — especially in retail. And that’s exactly what we’ll discuss in this post. You will learn why you should prioritize technology training in retail and you’ll discover some tips on how you to do it right.


Achieving a Better ROI on Your Social Advertising in 2019

For eSellers, social media advertising should be an essential part of your marketing strategy. Online stores with a social media presence have, on average, 32% higher sales than those without, making paid social advertising one of the best ways to reach new customers and expand your business. But it’s not enough to throw out the occasional tweet or an Instagram story. You need an ad plan focusing on a specific target audience, as well as a way to track your progress.


Chargebacks: What Are They and What Retailers Need to Know

Every retailer can tell you that dealing with customer disputes is no fun, but it’s especially frustrating when you’re forced to deal with chargebacks. What was originally designed as a way to protect consumers has become a double-edged sword, and can even cost your business valuable time and money.


Dental Implants and Tooth Restorations

When a tooth has been lost, a dental implant allows for replacement, with the added benefits of preventing bone loss and the shifting of teeth. This page explains the dental services related to that procedure that are offered at this particular location.


Dealing with Serial Returners? Here’s How To Handle and Prevent Excessive Returns

According to the National Retail Federation, customers in the U.S. returned about $351 billion worth of items that they had purchased from brick-and-mortar retailers and online stores in 2017. A certain amount of returned items are expected as the cost of doing business, but excessive returns are a problem that more and more retailers are facing.


Braces: The Makings of a Beautiful Smile

What makes a beautiful smile? Some would say two rows of really straight teeth, but for more than 4 million people in the United States, that’s only possible through the use of orthodontics and dental braces.


Research-Backed Benefits of CBD Oil

The world of cannabis goes far beyond stoners who get the munchies. In fact, the body of research on the health benefits of cannabidiol, also known as CBD oil, has grown exponentially in the past decade. Although we still need more research to better understand the potential efficacy of cannabis, CBD may have a variety of notable benefits.



Freelance Content Marketing Writer and Editor

I'm a Michigan-based writer and editor specializing in B2B/B2C, retail, ecommerce, small business management, dental, health, and wellness. I provide content marketing writing in the form of branded content, website copy, informative blog posts, magazine articles, newsletters, email copy/deliverables, and basically anything else that you need.  I take pride in crafting the information companies use to help potential clients and customers solve problems, all while developing trust in their brand

Company: Self-Employed

I worked there from 3/2008 until now

Head Writer/Associate Editor

I rigorously watched the Internet in order to find breaking stories that the audience would love and then wrote, edited, and published ten to fifteen stories a day on the sites as close to first as possible. All content was created with an eye for evoking emotions and motivating shares. This was a remote position, as I was extremely self-motivated and able to work with people across the country to make it one of the top ten mobile websites in the world.

Company: Brainjolt

I worked there from 3/2015 until 6/2017

Editor and Writer

I handled all day-to-day duties of the magazines and websites and was responsible for all content that is included in and associated with the publication. This includes creating editorial budgets, writing all copy, soliciting art, managing calendars in print and online, maintaining contact with industry members, and editing and proofing materials for publication.

Company: Great American Publishing

I worked there from 6/2007 until 12/2014

Blogger at Abby Has Issues

My work/tweets has been featured multiple times on BuzzFeed, Huffington Post, The Today Show, Reader’s Digest, Apartment Therapy, Casual Living, Gift Shop Magazine, Scary Mommy, Bustle, Thought Catalog, Someecards, Grand Rapids Magazine, and Recycled Paper Greetings. I was given a BlogHer Voice of the Year nomination, and named to Huffington Post Women's 2015, 2016, 2017, and 2018 Top 50 Tweets List, as well as BuzzFeed's Top 100 Tweets By Women 2018.

Company: Abby Has Issues

I worked there from 6/2009 until /

Content I Write