nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I am a seasoned and agile copywriter with demonstrated expertise in luxury and lifestyle content creation, branding, and communication strategy. I have written strategic, on-brief copy for e-commerce and tech start-ups, public relations agencies, non-profit organizations, publishers, small businesses, manufacturers, fashion labels, high-profile celebrity events, trade shows, and major international luxury brands. My diverse career experience has equipped me with nuanced insights that bring depth and authenticity to my work.
No matter the client or the content format, I am ready and able to write something compelling, appropriate, and well-researched, from short-form copy like taglines, social media posts, product descriptions, and pitches to long-form content like feature editorials, press releases, advertorials, blog posts, brand books, online articles, reports, speeches, email marketing materials, white papers, newsletters, catalogs, e-commerce emails, ads, and print material.
Specialties: copywriting, proofreading, email-marketing, copy-editing, branding, content creation, strategic planning, and public relations.
Copypress content agency contracted me to write a guest post on the agency blog geared to freelancers about branding yourself effectively.
https://www.copypress.com/blog/author/rtaliaferro/
Copypress content agency contracted me to write a guest post on the Copypress blog about branding yourself effectively as a freelancer. The article was syndicated to Search Engine Journal.
https://www.searchenginejournal.com/branding-yourself-consistently/170639/
For many years, I have worked with Prestige Publishing as the Editor-in-Chief for luxury hotel books, including Park Hyatt, Four Seasons, and more. As part of that role, I have created advertorials ranging from principal interviews to store features, product highlights, and brand profiles. In this instance, I interviewed the Operations Manager of the Rolex Boutique Wempe.
https://www.coroflot.com/racheltaliaferro/ADVERTORIAL-WempeRolex-Interview
Copypress content agency contracted me to create several financial aid guides which cover the landscape of financial aid in particular states, including grants and scholarships available in New Jersey, Michigan, Virginia, and Washington. The projects required extensive research and close adherence to the project brief, in terms of linking, format, keywords, etc.
For many years, I have worked with Prestige Publishing as the Editor-in-Chief for luxury hotel books, including Park Hyatt, Four Seasons, and more. As part of that role, I have created advertorials ranging from principal interviews to store features, product highlights, and brand profiles. In this instance, I was contracted to write an advertorial about international jewelry brand and designer, Roberto Coin.
https://www.coroflot.com/racheltaliaferro/ADVERTORIAL-Roberto-Coin-for-Loews-Hotel-NY-Book
I was contracted by HotelPlanner, through Copypress content agency, to write numerous city travel guides. From small towns to big cities, my job is to showcase the best of each city to a broad audience of travelers, research and report on the best area hotels by category, and incorporate SEO keywords throughout the copy.
https://www.hotelplanner.com/Hotels/3838-in-Gaffney-SC.html#dir-bar
As the Editor-in-Chief of Prestige Publishing, I write and edit all copy for in-room hotel books for 5-star properties around the world, including the Park Hyatt New York. The editorial content includes hotel property and amenity descriptions as well as letters and interviews with hotel principals.
https://www.coroflot.com/racheltaliaferro/PRINT-BOOK-Wrote-all-copy-for-Park-Hyatt-NY-Hotel-Book
Copypress contracted to write numerous hotel reviews for travel discount site hipmunk. It was my job to address specific prompts in the creative brief, integrate keywords skillfully, and do research on hotel amenities and various properties to give prospective customers the best travel and booking advice.
http://vbsfk.info/Hotels-in-Madrid-Spain/Room-Mate-Oscar-5124f7aca0a9945f1a001524-Reviews
Editorial Feature written for Engagement101 Magazine, Fall 2012 print issue. Content was developed and researched through a series of interviews with couples across the nation.
https://www.coroflot.com/racheltaliaferro/EDITORIAL-Engagement-Magazine
Chief agency copywriter and project manager Regular copywriting and content development responsbilities include: Press release writing Media pitching Copy-editing client written material - including sales decks and international press releases Drafting and publishing original social media content Creating and updating company presentations Preparing monthly, quarterly, and annual client editorial and event reports Skilled researcher Conceptualizing and branding for new clients, including brand
Company: Ana Martins Communications
I worked there from 1/2016 until now
I have written hundreds of content marketing assignments for clients that include Copypress, thredUP, StitchFix, Capital One, hipmunk, HotelPlanner, HSN, and more, on diverse topics ranging from fashion and hotel travel guides to gaming, HVAC maintenance, cars and automotive, and lifestyle topics.
Company: Copypress
I worked there from 3/2015 until now
Freelance Writer for various publications including Engagement 101 Magazine, Devozine, etc. Freelance Branding and Copy Consultant for various luxury and tech brands, including: Armadani - wholesale, private label bridal jewelry brand, based out of New York City. Artyso/BrandMINI - tech start-up and social media application For these clients, I developed new branding copy, presentations, sales decks, email marketing, press releases, website copy, white papers, taglines, catalogs, and ad copy
Company: Self-Employed
I worked there from 2/2012 until now
In charge of creating all agency graphic content Took initiative in developing new email copy, from concept to subject line to body copy, etc. Created written and graphic copy for company presentations and client reports Created graphic and written copy for client ads (digital and print) Designed and printed retail and sales materials for luxury jewelry and watch brands, including countertop cards, email marketing, store signage, print ads, business cards, etc.
Company: Ana Martins Communications
I worked there from 8/2013 until 12/2015
Inside Sales Director and Marketing specialist, in charge of generating new sales leads and customers through B2B communications, public relations, and events.
Company: Lieberfarb, Inc.
I worked there from 3/2011 until 12/2011
In addition to fielding inquiries, redeveloped all of the non-profits existing brand material, including print and digital advertising, web copy, course catalog, and internal copy for Board of Directors
Company: Community School of the Arts
I worked there from 6/2008 until 3/2011