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nDash Writer Profile for Anthony Sills

Headline

B2B Freelance Software & Technology Writer, Content Strategy Consultant, MBA

About Me

I'm a sales and marketing (10+ years) veteran-turned-writer and can help you develop a content strategy that delivers traffic, leads and customers: The lifeblood of any business.

As a content strategist and consultant, I help B2B software & technology businesses use online content (case studies, white papers, newsletters, brochures, lead-generating emails and industry articles) to generate new business, communicate with their teams, and establish industry thought leadership.

I am (or have been) a member of writing teams for InfusionSoft, IBM, eBay, Beeline, VendorPass, and Modis, and have created a wide range of content and marketing assets. I have ghostwritten for executives and SMEs, created materials for professional conferences and launches, and written copy for both print and eBooks.

I’m a content strategist with more than 11 years experience helping more than 100 businesses with content marketing, a member of the Professional Writers Alliance (PWA) and the Freelancers Union, and a HubSpot Inbound Certified Marketer, HubSpot Certified Social Media Marketer, HubSpot Certified Content Marketer, and HubSpot Certified Email Marketer. 

I help B2B software & SaaS companies and startups in the tech sector drive user and business goals by providing content marketing services, consulting on content strategy, and content for every stage of the customer's journey.

I’ve operated Professional Pen, a digital marketing agency for over 11 years and have an MBA with a focus in Organizational Management and a BA in English from Morehouse College. I’ve helped launch blogs and my writing on content marketing and technology has been cited in The George Washington Law Review, published in an international magazine, and featured (as a contributing author) in The Straight North Business Writer’s Handbook.

Give me a call at (215) 372-4438 or Visit me at ProfessionalPen.io to get started.


Industries I Write About

Business

Technology

My Writing Samples

ROSS and Watson tackle the law

The focus of this story is on ROSS, a startup that came out of University of Toronto, which won second place in the Watson University Challenge. ROSS is poised to transform the legal industry by reducing the time lawyers spend on time-consuming legal research, enabling them to do their jobs better.

https://www.ibm.com/blogs/watson/2016/01/ross-and-watson-tackle-the-law/

How Becoming an Authority Can Even Save Your Life

This essay is the Grand Prize winner of the first-ever Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.”

https://www.copyblogger.com/essential-online-authority/

The Importance of Data Security and Protecting Your Confidential Information

This is a white paper I researched and wrote for a client, "The Importance of Data Security and Protecting Your Confidential Information". They used it as a gated lead-generation asset on their website for more than a year.

https://s3.amazonaws.com/external_clips/894885/The_Importance_of_Data_Security_and_Protecting_Your_Confidential_Information.pdf?1413429544

Are You Prepared For the Future of Purchasing?

This is a blog post I wrote "Are You Prepared For the Future of Purchasing?" for a client as part of a successful project where they published sponsored blog posts on the influential Spend Matters blog. This blog post (and another one I wrote for this client) was among the top 5 sponsored blog posts of the year on the Spend Matters blog.

http://spendmatters.com/2015/09/30/are-you-prepared-for-the-future-of-purchasing/

Unlock the Power of Big Data: How to Build an Effective Workforce Strategy

Big data. We talk about it every day. We have all heard that better data leads to better decisions. Well, if it is so helpful, why are so many of us struggling to make sense of how to use big data to benefit our businesses and workforce strategy?

https://www.beeline.com/blog/building-a-workforce-strategy/

How Cloud Computing is influencing procurement

Analysts suggest that by 2020 more than 50% of infrastructure will be outside the data center. What should Procurement, Sourcing, and Human Resource Professionals know to be ready?

https://www.beeline.com/blog/cloud-computing-influences-procurement/

7 Bottom Line Reasons Diverse Hiring Is Good Business Sense

The role of the hiring manager has changed dramatically along with the workforce and economy. That evolution will continue as globalization leads to an increasingly diverse workforce. Tomorrow's technology companies will need to be innovative, competitive and they'll have to be attractive enough to top talent to deal with an increasingly agile and restless workforce. This blog post details seven data-backed reasons diverse hiring makes good financial sense.

https://www.modis.com/en-us/resources/employers/7-bottom-line-reasons-diverse-hiring-is-good-business-sense/

Experience

Content Strategist & Copywriter

Professional Pen is a content marketing agency based in Philadelphia, PA. I've improved content marketing results for companies like Beeline, The Adecco Group, and SEMrush. Most of my recent clients have been software and SaaS companies that didn't have the bandwidth to publish as frequently as they'd like to.

Company: Professional Pen

I worked there from 1/2008 until now

Content I Write