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nDash Writer Profile for Michael Hayles


Michael Hayles - Freelance Copywriter & Script Writer

About Me

I am a very strong conceptual writer with the ability to create copy that is easy to understand from the reader's perspective. 

Over the years I have worked as part of a team on creative mainstream advertising and also within the direct response wing of the industry.

Once advertising via the internet gained momentum I focused on transferring my skills to firstly html sales pages and more recently to video and in particular Video Sales Letters,  which are in high demand at present.

I am very at ease writing scripts for video as away from advertising and marketing I have written plays, a musical, including song lyrics plus radio comedy sketches and television sitcom dialogue.

I have tended to divide my time between working as a writer in advertising and pursuing my own projects as a script writer, playwright and lyricist.  

Industries I Write About


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My Writing Samples

Plate Story/Brochure Copy for The Thorn Bush

The Thorn Bush is part of a series of Collectors Plates sold through The Bradford Exchange.


'The Meeting' Brochure copy

'The Meeting' was the first in a series of collector's plates entitled; 'Romance of the Waterways'


Email copy extract for Incorporation Company

This takes a personalised story-line approach to highlight the importance of incorporation.


Article for Forex Trading Education Program

This business needed copy for an article that brought home the importance of getting a sound basic education in how to embark on trading Forex for the first time.


The hidden secret behind every marketing video

Blog post promoting use of video in marketing mix.


Why keeping your leads wide awake and well organised pays off

Blog post for marketing business.


Casumo Casino

Casumo Casino story-line blog post.


Case Study for Tax Portal

This is an example of a case study in the financial marketplace.


Case Study - Plate Story

This is an example of a case study in the business to consumer area.


Sales-force Employee Motivation Program

Web copy for innovative employee motivation program


PPC – The Instant Business Matchgmaker

Article explaining virtues and differences behind leading pay per click advertising platforms.


Three Theatre Reviews

Short articles promoting musical shows at different venues.


The Hidden Movement in Still Life Art

Blog post offering an insight into a little known aspect of still life art.


The Art of Conversation

Blog post exploring the element of conversation in some works of art.


Video Business Card Promotion

Pilot video for new video marketing service.



Freelance Copywriter

I have worked for a range of businesses that required copy-writing and marketing input since the internet became an established advertising platform.

Company: Various

I worked there from /2002 until now

In house copywriter

Worked on concept and copy behind promotions for artistic collector plates. At that time the internet was confined to Dos and the promotions were either off the page direct response ads or direct mail packages.

Company: The Bradford Exchange

I worked there from /1984 until /1987

Junior Writer

Worked across a range of accounts as part of in-house creative teams.

Company: Grey Advertising and Young and Rubicam

I worked there from /1975 until /1977

Content I Write