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nDash Writer Profile for Ben Keylor

Ben Keylor

Headline

Sr. Content Marketer

About Me

I've been writing (optimized content) for both B2B and B2C audiences for the past 10 years. My B2B focus has been within primarily tech SAAS, but spans all STEM fields, HR/benefits, recruitment, and beyond.

Industries I Write About

Business

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Technology

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My Writing Samples

B2C Blog for SAAS Company

Led to a 33% increase in e-commerce conversions YOY

https://www.identityforce.com/blog

B2B Resources (hosted)

Recommendation by SVP, Business Development: I have to admit when our company hired a Content Marketing Manager I asked myself, “what does that person do?” I can tell you now that I have absolutely reaped the rewards of Ben’s thoughtful content for almost 2 years. His work has had a direct impact on my clients’ engagement with me, as well as driving inbound, ready-to-close business. Ben is very detailed in his approach to a new project and has always asked excellent questions to help improve...

https://www.identityforce.com/business/resource-articles

Human Capital

Content targeting job seekers in STEM and all fields.

http://daviscos.com/blog/

Experience

Content Marketing Manager

 Brought content strategy and production in house, building and executing upon quarterly editorial calendar encompassing blog posts, newsletters, eBooks, whitepapers, market research reports, videos, web copy, datasheets, email nurturing campaigns, and beyond  Accelerated B2B content strategy while maintaining robust B2C experience, working with SEO & PPC agency to enhance keyword targeting and traffic across both audiences  Implemented regular internal communications to keep employees inform

Company: IdentityForce

I worked there from 12/2017 until 7/2019

MarCom & Social Media Manager

 Responsible for developing new marketing content for technical audiences in the Engineering, Advanced Manufacturing and Software space to support business development efforts and lead generation  Owned the company’s social media channels, including reporting analytics and advertising (LinkedIn, Facebook, Twitter, Instagram, Google+, YouTube)  Drove the DAVIS brand voice, leading content direction across an internal team of contributors and executive thought leaders  Trained all new hires on

Company: The DAVIS Companies

I worked there from / until /

American Searoods

 Designed, wrote and coordinated production of print, web, email, public relations and sales support materials (point-of-sale, product training books, brochures, trends support, presentations)  Built brand template for print materials to maintain consistency and professional appearance  Conducted market research and analysis to identify opportunities that both strengthened APS brands and appealed to the company’s core competencies  Coordinated new product development efforts across intern

Company: Marketing Associate

I worked there from / until /

Content I Write