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“Don’t bore us, get to the chorus!” It’s a little known adage embraced by many songwriters, and a mantra that guides Mori’s writing in every form it takes. A Los Angeles-based copywriter/editor, branding strategist, and writing tutor by day and a songwriter by night, Mori brings her knack for hooky, image-laden storytelling to every project.
Mori has more than ten years of experience as a copywriting, branded media, and education professional. After receiving her BA in Communication Studies from Northwestern University in 2013, she developed her branded copywriting skills at Downtown Music Publishing in New York, where she spent two years drafting and editing copy for the powerhouse music publisher’s official website and e-newsletters, running its social media accounts, and writing press releases to roll out in coordination with PR campaigns. Since then, she has built a career as a freelance copywriter, delivering official bios, press releases, email newsletters, web copy, social media content, résumés, cover letters, and more for clients in industries including entertainment, design and apparel, consulting, and more.
Mori also works as a writing tutor, specializing in college admissions essays. Students she has coached have received letters of acceptance from such outstanding institutions as the University of Pennsylvania, UC Berkeley, USC, Wesleyan University, UVA, and Middlebury College, to name a few.
When she’s not punching up copy or helping students craft the perfect essay, Mori can also be found writing pop and alternative songs. Music Mori has written and produced has been licensed for advertisements and television, including the hit TV show Younger starring Hilary Duff.
Find writers and ideas in this industry
Artist Bio for Los Angeles-based singer-songwriter Maisy Kay
Press Release announcing the opening of Downtown Music Publishing's Amsterdam office
Official Bio & Web Copy for luxury footwear company
Artist Bio for Brooklyn-based indie synth-pop act Sulene (Sleep Well Records)
Mission Statement for Lori Diamond Art Clothing Line
• Counsel students through writing common application & supplemental essays for their college applications • Assist with homework and test preparation, provide coaching and editing/proofreading for writing assignments
I worked there from 9/2015 until now
• Draft branded copy including official bios, press releases, EPKs, social media, crowdfunding campaigns, and more for music industry clients including artists, record labels, and managers.
Company: Music Industry Mastery LLC
I worked there from 1/2017 until now
• Drafted press releases and coordinated PR efforts with publicity team • Managed company’s social media, email newsletters, website • Attended weekly A&R meetings, pitched writers & bands to department • Produced all DMP events & parties for talent and industry leaders • Coordinated schedules & travel for CEO & COO • Oversaw all research, communications, social media, and email newsletters for subsidiary non-profit NY Is Music
Company: Downtown Music Publishing
I worked there from 9/2013 until 9/2015
• Coach students through every step of essay writing for college applications using FaceTime and Google Documents • Past students have been accepted to UPenn, Wesleyan, UVA, USC, UC Berkeley, Wash U, Middlebury, and more
Company: Lisa Davidoff Tutoring
I worked there from 9/2018 until now