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nDash Writer Profile for Anthony Sills

Headline

Content Strategist, Copywriter, and Content Marketer with 15+ year track record of results & happy clients

About Me

I'm a Copywriter & Copyblogger Certified Content Marketer

Topics I write about: SaaS, UX, customer experience (CX), emerging technology, remote work, engineering & IT, software, data security, HR, marketing, SEO, freelancing, digital marketing.

As the founder of Professional Pen, I draw upon 15 years of experience helping clients with conversion, copy, and content to help B2B SaaS & tech startups acquire, nurture, and convert more customers. I am a B2B content strategist, trained CRO copywriter, Copyblogger Certified Content Marketer, and Certified SEO who has been doing marketing for software companies for over a decade. Since 2008, I've helped 769+ brands (and counting!) create better content.

* selected for LinkedIn ProFinder’s Exclusive Best of 2017 (Content Strategy) list

* contributing author to The Straight North Business Writer’s Handbook

* My work has been published in/on international magazines, popular industry websites, and cited in Volume 87 of The George Washington Law Review in Frank Pasquale's article A Rule of Persons, Not Machines: The Limits of Legal Automation.

If you need help with copy or content, I'd love to learn more about your project and see how I can help!

Industries I Write About

Technology

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Business

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Finance

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My Writing Samples

How Becoming an Authority Can Even Save Your Life - Copyblogger

This essay is the Grand Prize winner of the first-ever Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.”

https://copyblogger.com/essential-online-authority/

ADP vs Paychex vs Gusto Comparison: 8 Solutions to Pay Remote Workers

I researched and ghostwrote this blog post about remote payroll services. I also interviewed subject matter experts.

https://arc.dev/employer-blog/adp-vs-paychex-vs-gusto/

The Best Remote Work Tools to Use According to Top Distributed Teams

I researched and ghostwrote this blog post on remote work tools used by leading companies.

https://arc.dev/employer-blog/remote-work-tools/

What You Need to Know About Google’s E-A-T Algorithm

I researched and ghostwrote this blog post about how to show expertise, authority and trust on your small business website. It covers search engine optimization (SEO) and how to rank higher on Google.

https://www.neat.com/blog/what-you-need-to-know-about-googles-e-a-t-algorithm/

The Only Cold-Calling Script Resources You Will Ever Need

I researched & wrote this blog post about cold calling scripts targeting sales leaders.

https://www.phoneburner.com/blog/cold-calling-script-resources/

20 Best Google Calendar Extensions for Chrome

I researched & wrote this blog post breaking down the twenty best Google Chrome extensions for scheduling meetings, blocking time for upcoming tasks, and using Google Calendar to make the best use of your valuable time.

https://savvycal.com/articles/google-calendar-extension/

6 freelance lessons learned from Olympic athletes

I researched, wrote, and sourced images for this blog post about lessons freelancers can learn from Olympic athletes.

https://www.hecticapp.com/blog/6-freelance-lessons-learned-from-olympic-athletes

Where to find support for mental health for freelancers

I researched and wrote this article about mental health and freelancers.

https://www.hecticapp.com/blog/where-to-find-support-for-mental-health-for-freelancers

Your guide to key tax dates every freelancer should know

I researched and wrote this article about Important tax deadlines and dates for freelancers.

https://www.hecticapp.com/blog/your-guide-to-key-tax-dates-every-freelancer-should-know

What running a virtual contact center feels like for your IT team

I researched and ghostwrote this blog post about how to create a better customer experience how the shift to remote work affects IT teams serving call centers and contact centers.

https://www.ringcentral.com/us/en/blog/what-running-a-virtual-contact-center-feels-like-for-your-it-team/

2020 CX Retrospective & Trends to Look for in 2021

I ghostwrote this recap of a recorded webinar with the goal of getting readers to want to hear the full webinar. The topic of discussion was the biggest trends in customer experience during 2020 and what to expect in 2021.

https://www.ringcentral.com/us/en/blog/2020-cx-retrospective-trends-to-look-for-in-2021/

How IoT Fixtures Will Power the Bathroom of the Future

I researched and wrote this article for the Chief Marketing Officer of a growing technology startup. The topic is wireless power and how IoT fixtures will power the bathroom of the future.

https://readwrite.com/how-iot-fixtures-will-power-the-bathroom-of-the-future/

7 Stats to Kick Off 2020 with: Why Your Business Should Be Using WhatsApp

I researched and wrote this blog post to show readers statistical evidence that makes a business case for using WhatsApp Business API to connect and interact with consumers.

https://www.tyntec.com/blog/7-stats-kick-2020-why-your-business-should-be-using-whatsapp

Are You Prepared For the Future of Purchasing?

*Per Spend Matters, this was 'one of the top 5 sponsored blog posts from 2015' Much is changing in the world of sourcing and contingent workforce management and you need to prepare so you aren’t left behind.

https://spendmatters.com/2015/09/30/are-you-prepared-for-the-future-of-purchasing/

How Millennials Are Making the Extended Workforce a Better Place

*Per Spend Matters, this was 'one of the top 5 sponsored blog posts from 2015' Discover the role millennials play in the extended workforce and how enterprises can adapt to the future of the workforce.

http://spendmatters.com/2015/09/17/how-millennials-are-making-the-extended-workforce-a-better-place/

Reinventing Leadership Strategies Post-Pandemic

I researched & ghostwrote this blog post about leadership's role in helping employees when it comes to mental health as we transition to a new way of working.

https://www.modis.com/en-us/resources/employers/reinventing-leadership-strategies-post-pandemic/

Finding the best visitor management system

I researched and ghostwrote this blog post about Sine and its visitor management features.

https://www.sine.co/blog/best-visitor-management-system/

Smart Restaurants and Technology - Social Hospitality

Discover how advanced technology is affecting the restaurant industry and how to turn technology into a competitive advantage. I researched, wrote, an sources/created images for this piece.

https://socialhospitality.com/2014/09/smart-restaurants-technology/

The Importance of Data Security and Protecting Your Confidential Information

I researched and wrote this white paper and my client used it for almost two years as a primary lead magnet on their homepage to drive email opt-ins. In the wake of numerous data and privacy breaches, many organizations are renewing their efforts to protect their data. As technology evolves, there will be even more opportunities for security breaches, which is why data security has become such a serious concern for so many organizations. Read this whitepaper to learn how you can develop a...

https://s3.amazonaws.com/external_clips/894885/The_Importance_of_Data_Security_and_Protecting_Your_Confidential_Information.pdf?1413429544

Experience

Content Strategist

Professional Pen is content marketing and SEO agency that specializes in helping high-growth B2B software & technology companies use content marketing to improve results with email, search, and social at every step of the lead generation process.

Company: Professional Pen

I worked there from 1/2008 until now

Assistant Supervisor of Testing Site/Associate Site Supervisor

Reported directly to the Site Supervisor. Also proctored the SAT® administration at various area high schools. Responsible for securing testing materials, setting up testing areas, maintaining site security, checking students’ identification, assigning seating, and preventing academic dishonesty. Worked closely with the site supervisor to coordinate testing material shipment to ETS main office. Administered standardized tests, complete and submit procedural and irregularity reports.

Company: Educational Testing Service (ETS)

I worked there from 1/1994 until 7/2013

Content I Write