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nDash Writer Profile for Katherine Lund

Headline

Business professional with a passion for creative writing

About Me

Hi there- My name is Kate. I'm a communication and business professional with a background in journalism and creative writing. I graduated in May of 2019 from East Carolina University with a B.S. in Communication with a concentration in journalism and a minor in creative writing. 


I embarked on my professional journey as a web content intern with Camping World where I used my retail sales experience to my advantage, writing interesting and compelling content for a diverse assortment of products on the Overton's, Gander Outdoors, and Camping World channels.


Currently, I work as a Website Merchandiser for another major retailer. I love what I do but since I've always had a passion for writing, I figured I might as well continue to use that experience to my advantage with NDash. I greatly look forward to working with you and helping to enhance your company!

Industries I Write About

Lifestyle

My Writing Samples

Peanut Roaster Peanuts

This is a content example of my time as an intern with Camping World. I have a lot of fun when writing about food!

https://www.campingworld.com/the-peanut-roaster-dill-pickle-flavored-peanuts-12oz-can-233484.html#q=the%2Bpeanut%2Broaster&lang=default&start=1&cgid=outdoor-camping%2Fcamp-kitchen%2Ffood-water%2Ffood

Livin' Is Easy (Mostly) In the Grid

This was a journalism piece that I co-wrote with a classmate during my final semester of college. We investigated the living situation for students and owner-occupants in a popular neighborhood adjacent to ECU's campus. It was published online with ECU's Pirate News Network and a local magazine called "Reflections".

http://www.piratenewsnetwork.net/2018/12/06/livin-is-easy-mostly-in-the-student-enclave-called-the-grid/

Yoga Instructor Testimonial

A friend of mine is a yoga instructor- I wrote a testimonial for her website to help her get new clients! My blurb is the one called "Offers plenty of variations" by "Kate"

https://www.awilderride.com/testimonials

Experience

Website Merchandiser

Enhancing the customer experience on the Hibbett Sports e-commerce channel through intuitive product placement and web page organization. I track the KPI's of my assigned categories, manage the dropship assortments and maximize traffic on the site with SEO collaboration, reporting and analytics.

Company: Hibbett Sports

I worked there from 10/2019 until now

Website Merchandiser

In this role I work to improve the customer experience on the Overton's, Gander Outdoors and Camping World websites. manage product taxonomy, content and images, and troubleshoot display issues on the website. I create and mange content for products within all three channels, and help develop major marketing banners and CTA's for the Overton's home page.

Company: Camping World

I worked there from 5/2019 until 10/2019

E-Commerce Content Intern

Web content creation, web data entry and cleanup, assisting with art and photography departments to develop and manage web content for Overton's and Gander Outdoors channels.

Company: Camping World

I worked there from 10/2018 until 5/2019

Content I Write