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nDash Writer Profile for Lindsey Silverman

Lindsey Silverman

Headline

Experienced Social Media Advertiser

About Me

Passionate and experienced social media planner based in New York with a mission to find the best mac and cheese recipe.

Industries I Write About

Business

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Health & Wellness

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Technology

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My Writing Samples

Awareness to Conversion: The Best Ad Types for Every Stage of the Funnel

Advertisers are most successful when they take a full-funnel approach to marketing, rather than just focusing on one stage of a customer’s journey to purchase. The three main stages of the funnel — awareness, consideration, and conversion — are all distinct, playing an important role in driving customers through to purchase.

https://adaptly.com/insights/awareness-conversion-best-ad-types-every-stage-funnel/

SXStyle: The Marriage of Retail and Tech at SXSW 2015

An overview of key learnings and themes from the retail focused subsection of SXSW2015

https://ischool.syr.edu/infospace/2015/04/02/sxstyle-the-marriage-of-retail-and-tech-at-sxsw-2015/

3 Data Visualization Tools for Students

A listicle of introductory data visualization tools that are easy to use and great for beginners

https://ischool.syr.edu/infospace/2015/01/29/3-data-visualization-tools-for-students/

Digital Storytelling – The SXSW Interactive 2015 Full Report

A digital booklet that recaps key learnings from SXSW 2015 surrounding the key theme: Storytelling in the Digital Age

https://ischool.syr.edu/infospace/2015/06/11/digital-storytelling-the-sxsw-interactive-2015-full-report/

Internship Tips: My Experience as a Community Manager

Top 4 tips for college students as they embark on summer internships in digital marketing

https://ischool.syr.edu/infospace/2014/09/03/internship-tips-my-experience-as-a-community-manager/

Experience

Blogger

- Submitted multiple posts every month about social media and technology - Started the Social Media Roundup series

Company: Information Space

I worked there from 5/2012 until 6/2015

Account Supervisor

Company: Adaptly

I worked there from 9/2016 until now

Content I Write