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nDash Writer Profile for Nicole Bump

Nicole Bump

Headline

I help B2B brands do content better.

About Me

In 2003, the world was introduced to an adventurous clownfish named Nemo. Audiences were so enamored with his story that sales of clownfish skyrocketed in the weeks after the movie’s release. This has subsequently been dubbed the “Finding Nemo Effect,” and it is content marketing at its finest (although probably unintended!).

Now imagine brands creating content that inspires sales of their own products like Finding Nemo did for clownfish. This is my area of expertise. Creating content—on a brand’s behalf—to inform, educate, entertain, or otherwise engage an audience. To tell stories that inspire action. To develop materials that help customers solve problems and smooth their path to purchase.

My skills include:

Subject matter expertise:

I also have personal experience with parenting (two devilish boys!), healthy living, and travel.

I look forward to working with you.

Industries I Write About

Business

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Technology

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Lifestyle

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My Writing Samples

4 Reasons Your Identity Resolution Program Isn’t Working—According to Forrester

This blog post, written for Epsilon-Conversant, makes effective use of visuals and embedded video to tease a commissioned Forrester report.

https://us.epsilon.com/blog/4-reasons-your-identity-resolution-program-isnt-working-according-to-forrester

How to Build a Lifetime of Financial Loyalty

This ebook was written for marketing services company Epsilon-Conversant and covers how to use digital marketing for all five stages of the financial customer lifecycle.

https://www.slideshare.net/secret/hgbFua5claJCs0

How COVID Has Shown Us We Need to Focus on Wellness—Now More than Ever

I wrote this blog post for Castle Connolly Private Health Partners, a business that helps physicians transition their practices to a concierge medical model.

https://ccphp.net/blogs/how-covid-has-shown-us-we-need-to-focus-on-wellness-now-more-than-ever/

Cornell Brings Community Alive, Reduces Email Overload

This case study was written for educational technology company, Motivis Learning.

https://www.slideshare.net/NicoleBump/cornell-case-study-v5-8

No more fuzzy ROI: Trend Micro sees exactly which marketing programs are performing

I interviewed Trend Micro's marketing lead to write this case study for ORM Technologies according to the StoryBrand approach.

https://www.slideshare.net/secret/lnZHqti7kfBy8I

Experience

Founder, Chief Content Creator

Provide freelance content strategy, editorial planning, and writing services. Help brands like Epsilon-Conversant, Strategyn, ORM Technologies, and Consentric Marketing build engaged audiences and become trusted resources.

Company: Bump Inbound

I worked there from 11/2018 until now

Senior Marketing Manager

Led Allegro through an extensive rebranding effort. Developed and deployed new mission, vision, and messaging. Overhauled the brand's outdated website. Led creative agency partner in new designs, wrote all new content, managed web development partner.

Company: Allegro MicroSystems

I worked there from 10/2018 until 7/2019

Director of Content Marketing

Used personas and customer journeys to develop cohesive content strategy. Led content team of internal and external writers and designers to produce 250-300 pieces of written, visual and video content per year. Planned editorial calendar, assigned projects and workflows, managed project completion and publication through Kapost content management system. Audited and categorized content for repurposing. Identified content gaps and developed new content for demand generation efforts.

Company: Harte Hanks

I worked there from 9/2016 until 9/2018

Content I Write