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I'm Jon, a conversion-focused copywriter for B2B and B2C tech startups.
I started my career in London, writing for large agencies and global brands. These days I use copy, content, and strategy to help startups in SaaS, Fintech, A.I., Sports Tech, IoT, and more to grow.
My specialties are landing page copy, email copy and case studies, and I write in both UK and US English.
Passions include playing the guitar, martial arts (BJJ/Boxing/Muay Thai) and languages (Spanish + Portuguese).
Website copy for a B2B software provider. The website was created to help Adacta move into new markets. The copy addresses specific pain points insurers in central europe/Germany deal with.
https://www.adacta-fintech.com/
Web copy for a B2B SaaS product. This new website helped the client to grow its subscriptions significantly and reach the no.1 Google ranking for certain search terms. The client added a couple of their own lines, but what you see here is 95% mine.
Web copy for a new consumer app called Trusty (this is a case study from my own website).
https://www.electriccopy.tech/blog/trusty-case-study
A variety of case studies and web pages I wrote for Philips.
https://www.electriccopy.tech/blog/philips-lighting-copywriting-case-study
Website copy I worked on to launch consumer electronics products for Sony.
https://www.electriccopy.tech/blog/sony-case-study
I ghost-wrote this blog for a London UX/service design agency.
https://bitzesty.com/2019/08/12/usability-testing-a-guide-for-clients-working-with-digital-agencies/
Working for a US agency, I wrote this case study around how HP used Microsoft tech to grow its sales. I also interviewed the HP contact in order to create the study, and have done so for numerous Microsoft case studies.
https://customers.microsoft.com/en-us/story/738213-hp-manufacturing-united-states-dynamics365-sales
In 2016 I began focusing almost exclusively on B2B and B2C tech projects, ranging from global brands to relatively new startups. Primarily working on case studies, landing page copy and email copy, I have written for clients in fintech, SaaS, cloud computing, consumer electronics, software, IoT, connected lighting, sports tech, marketing tech and A.I. Major clients include Philips, Sony, Microsoft and Adobe.
Company: Electric Copy
I worked there from 6/2016 until now
I spent the first 5 years working for top London's agencies, as well as writing client-side with large companies and small businesses. During this time, I was able to learn how businesses of different size market themselves in various channels. Clients included eBay, the BBC, Nissan, Coca-cola, Braun, SkyTv, Disneyland and many more. I also freelanced for the infamous Cambridge Analytica and was listed in Creativepool's Top 10 Freelance Copywriters rankings.
Company: Various clients
I worked there from 4/2011 until 6/2016