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nDash Writer Profile for Brian Slupski

Brian Slupski

Headline

About Me

Experienced writer and editor who is well-versed in optimizing content for SEO. Brian's content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Brian works well with deadlines and can turn copy around quickly. He has a journalism background and can conduct research as needed.

Industries I Write About

Education

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Health & Wellness

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Business

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My Writing Samples

Plant-based pasta hits campuses, healthcare facilities

Sponsored content piece for Barilla that appeared on Food Service Director website.

https://www.foodservicedirector.com/menu/plant-based-pasta-hits-campuses-healthcare-facilities

University website

Example of website writing. I worked with a designer to create a new website for them. Conversion increased by 20 percent after the the new copy and design went live.

https://myonline.centralchristian.edu/

How one operator slashed paper invoice processing to save money

Sponsored content piece that appeared in Restaurant Business. It is a B2B piece targeted to restaurant operators.

https://www.restaurantbusinessonline.com/operations/how-one-operator-slashed-paper-invoice-processing-save-money

Dedication makes a difference: The 2019 Regional Caregivers of the Year

Each year BrightStar Care selects a caregiver of the year. I created this blog to highlight the nominees. I wrote the introduction, edited the nomination letters, selected the pictures, and published the content to the web.

https://www.brightstarcare.com/blog/regional-caregivers-year-2019

How a “Growth Mindset” Can Help You Unlock Your Potential

Business management blog post for Ivy Exec. Ivy Exec is a community of 1.5+ million mid- to senior-level professionals seeking opportunities to advance their career and develop professional skills.

https://www.ivyexec.com/career-advice/2020/how-a-growth-mindset-can-help-you-unlock-your-potential/

Explore Lithuania's Baltic Beauty

Travel story for the Getaway.com.

https://thegetaway.com/destinations/explore-lithuanias-baltic-beauty/

Lean Principles in Woodworking - Ensuring Quality for Your Customers

Blog post about implementing Lean Principles in woodworking, and the importance of having quality machines and equipment.

https://info.lagunatools.com/lean-principles-in-woodworking

Experience

Writer/SEO Specialist

● Write and edit content for B2B publications in the restaurant industry ● Created sponsored e-newsletter campaigns optimized for open rate, click-through rate and conversion ● Develop and write sponsored content for B2B publications working with client goals, specifications and feedback ● Conduct content and site audit and create SEO content recommendations for B2B clients including best practices and content ideas ● Write and analyze content to maximize key digital metrics such as unique visit

Company: Freelance

I worked there from / until now

Associate Director of Content

● Wrote, edited and proofed content for white papers, job outlook guides, website blogs, email marketing campaigns and other content initiatives ● Developed content ideas to highlight vertical subject areas including in finance, nursing, engineering, business, and education ● Was the lead writer and editor on sponsored content that established partners as thought leaders, built brand awareness and led to lead conversions ● Created and managed content calendars

Company: Kepath Education

I worked there from 10/2016 until 8/2018

Executive Editor

As Editor I oversaw content for six websites and a weekly print product. I led online audience development and monetization efforts as well as the integration of our print and digital properties. ● Editor of an 80,000-circulation weekly print product ● Created and oversaw editorial calendar and schedule ● Wrote, edited and developed content for website, weekly newspaper and five lifestyle magazines ● Edited weekly long-form feature that profiled local community leaders

Company: JWC Media

I worked there from 9/2015 until 9/2016

Director of Content Strategy

● Wrote and oversaw creation of sponsored content for media clients including Sony Pictures ● Created sponsored e-newsletter content for national advertising clients, ensuring campaign performance and brand alignment ● Recast external facing brand materials for the marketing and sales team ● Part of a team that worked to reorganize the editorial department following acquisition by venture capitalist ● Implemented a national content plan that generated about 1 million page views per week

Company: Patch.com

I worked there from 1/2014 until 9/2015

Regional Editor

● Ensured news coverage across the north suburbs of Chicago ● Oversaw content for more than 20 hyperlocal community website in the greater Chicago area ● Worked with team of 10 editors and writers creating content to ensure site traffic performance ● Devised digital content strategies designed to build audience ● Executed social media strategy to foster engagement ● Analyzed metrics for informed decision-making ● Conducted nationwide training for Patch on best web practices

Company: Patch.com

I worked there from 3/2012 until 12/2013

Local Editor

● Edited and wrote news stories on a daily basis, providing leadership and ensuring editorial quality ● Helped launch Patch in the Chicago market and build the audience into one of the best in the country ● Built local blogging network and oversaw Patch community of writers ● Programmed daily morning newsletter and made data driven decisions

Company: Patch.com

I worked there from 7/2010 until 2/2012

Senior Reporter/Opinion Page Editor

Edited copy, wrote editorials and produced the opinion page on a daily basis. Led the newspaper's editorial board in twice weekly meetings on a range of issues. Was responsible for the Northwest Herald's election endorsement process, organizing interviews with candidates, moderating debates and producing questionnaires for candidates.

Company: Shaw Media/Northwest Herald newspaper

I worked there from 2/2007 until 7/2010

Languages I Write In

Content I Write