nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Experienced writer and editor who is well-versed in optimizing content for SEO. Brian's content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Brian works well with deadlines and can turn copy around quickly. He has a journalism background and can conduct research as needed.
Sponsored content piece for Barilla that appeared on Food Service Director website.
https://www.foodservicedirector.com/menu/plant-based-pasta-hits-campuses-healthcare-facilities
Example of website writing. I worked with a designer to create a new website for them. Conversion increased by 20 percent after the the new copy and design went live.
https://myonline.centralchristian.edu/
Sponsored content piece that appeared in Restaurant Business. It is a B2B piece targeted to restaurant operators.
Each year BrightStar Care selects a caregiver of the year. I created this blog to highlight the nominees. I wrote the introduction, edited the nomination letters, selected the pictures, and published the content to the web.
https://www.brightstarcare.com/blog/regional-caregivers-year-2019
Business management blog post for Ivy Exec. Ivy Exec is a community of 1.5+ million mid- to senior-level professionals seeking opportunities to advance their career and develop professional skills.
https://www.ivyexec.com/career-advice/2020/how-a-growth-mindset-can-help-you-unlock-your-potential/
Travel story for the Getaway.com.
https://thegetaway.com/destinations/explore-lithuanias-baltic-beauty/
Blog post about implementing Lean Principles in woodworking, and the importance of having quality machines and equipment.
https://info.lagunatools.com/lean-principles-in-woodworking
● Write and edit content for B2B publications in the restaurant industry ● Created sponsored e-newsletter campaigns optimized for open rate, click-through rate and conversion ● Develop and write sponsored content for B2B publications working with client goals, specifications and feedback ● Conduct content and site audit and create SEO content recommendations for B2B clients including best practices and content ideas ● Write and analyze content to maximize key digital metrics such as unique visit
Company: Freelance
I worked there from / until now
● Wrote, edited and proofed content for white papers, job outlook guides, website blogs, email marketing campaigns and other content initiatives ● Developed content ideas to highlight vertical subject areas including in finance, nursing, engineering, business, and education ● Was the lead writer and editor on sponsored content that established partners as thought leaders, built brand awareness and led to lead conversions ● Created and managed content calendars
Company: Kepath Education
I worked there from 10/2016 until 8/2018
As Editor I oversaw content for six websites and a weekly print product. I led online audience development and monetization efforts as well as the integration of our print and digital properties. ● Editor of an 80,000-circulation weekly print product ● Created and oversaw editorial calendar and schedule ● Wrote, edited and developed content for website, weekly newspaper and five lifestyle magazines ● Edited weekly long-form feature that profiled local community leaders
Company: JWC Media
I worked there from 9/2015 until 9/2016
● Wrote and oversaw creation of sponsored content for media clients including Sony Pictures ● Created sponsored e-newsletter content for national advertising clients, ensuring campaign performance and brand alignment ● Recast external facing brand materials for the marketing and sales team ● Part of a team that worked to reorganize the editorial department following acquisition by venture capitalist ● Implemented a national content plan that generated about 1 million page views per week
Company: Patch.com
I worked there from 1/2014 until 9/2015
● Ensured news coverage across the north suburbs of Chicago ● Oversaw content for more than 20 hyperlocal community website in the greater Chicago area ● Worked with team of 10 editors and writers creating content to ensure site traffic performance ● Devised digital content strategies designed to build audience ● Executed social media strategy to foster engagement ● Analyzed metrics for informed decision-making ● Conducted nationwide training for Patch on best web practices
Company: Patch.com
I worked there from 3/2012 until 12/2013
● Edited and wrote news stories on a daily basis, providing leadership and ensuring editorial quality ● Helped launch Patch in the Chicago market and build the audience into one of the best in the country ● Built local blogging network and oversaw Patch community of writers ● Programmed daily morning newsletter and made data driven decisions
Company: Patch.com
I worked there from 7/2010 until 2/2012
Edited copy, wrote editorials and produced the opinion page on a daily basis. Led the newspaper's editorial board in twice weekly meetings on a range of issues. Was responsible for the Northwest Herald's election endorsement process, organizing interviews with candidates, moderating debates and producing questionnaires for candidates.
Company: Shaw Media/Northwest Herald newspaper
I worked there from 2/2007 until 7/2010