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nDash Writer Profile for Tom Opdyke


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About Me

B2B, B2C marketing strategist specializing in technology companies. I find the customer story and align the human perspective with solid brand messaging tied to KPIs.
Extensive experience working with product, tech and data teams, connecting and coaching people, inspiring ideas and developing resources to create measurable impact.
Grew one SaaS company’s customer advocacy program by 6x over two years, supporting more than $20M in sales.
Media consultant, case study and news release writer, public speaking coach, voiceover talent and video producer. I’ve worked with top U.S. and international brands in industries ranging from manufacturing to professional services.
More than three decades as an award-winning print and broadcast journalist before forming 830MediaGroup. 
A decade working with and advising technology companies on customer, media and analyst relations. Even UpWork has used my talents. 
Comfortable with CRMs, ERPs, marketing automation, JD Edwards, Magento, Influitive, Jive, IBM Marketing Cloud, Google Apps and Analytics, and most social platforms.

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Health & Wellness

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Law & Politics

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Public Relations and Marketing firm staffed by veteran print and broadcast journalists, designers and producers. Blogs, web content, battle cards, white papers, news releases. podcasts, and media relations are among our services.

Company: 830MediaGroup

I worked there from / until now

Senior Customer Advocacy Manager

Wrote case studies, blogs, white papers, landing pages; created industry-focused sales pitches; directed customer reference program and media outreach. In 2018, my writing pumped more than $10M in qualified leads into the sales funnel.

Company: SugarCRM

I worked there from 8/2012 until 12/2018


Award winning writer and editor. Lead teams of up to 80. Pioneered the first newspaper podcast series.

Company: Major Metro Newspapers

I worked there from 10/1976 until 10/2008

Radio News Anchor

Wrote and read news for CNN Radio News Network and other local stations during 30 years that ran simultaneous to my print journalism work

Company: CNN and others

I worked there from 3/1977 until 8/2007

Content I Write