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nDash Writer Profile for Margot Lester

Margot Lester

Headline

Get your words' worth with brand journalism and writing coaching.

About Me


I work with global brands and other businesses to create content (including brand journalism and infographics), develop/improve output and workflows, and create campaigns that drive operational goals and grow the enterprise. Current and past clients include Philips Healthcare, SmartBrief, the Recording Academy (the GRAMMYs), the International Cinematographers Guild, Staples, Mimecast, The University of North Carolina, Tufts University Medical Center, John Hancock, Monster.com, Duke University, GSK, The Kauffman Foundation, The Los Angeles Business Journal, Match.com and Playboy.

Industries I Write About

Industrial

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Finance

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Real Estate

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Technology

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Lifestyle

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Education

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Health & Wellness

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Business

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My Writing Samples

Various topics

Click here for samples from recent work.

https://www.thewordfactory.com/category/todays-published-piece/

Cover Story on POSE

I penned the cover story and a Q&A on the hit show POSE for the International Cinematographers Guild magazine

https://issuu.com/icgmagazine/docs/september2019

Patient-Centered Care: Communication tips for pros and family members

I researched and wrote this story for the Philips Lifeline blog to help professional and family caregivers communicate more effectively with each other.

https://www.lifeline.philips.com/resources/blog/2019/7/patient-centric-info.html

Workplace violence prevention for healthcare organizations

I researched and wrote this blog post for the HealthcareSource customer blog to help healthcare organizations see what they need to do to prepare for the worst.

http://education.healthcaresource.com/workplace-violence-prevention/

CFOs and CISOs have an opportunity to collaborate

I created a series of posts for the SmartBrief Leadership blog, one its original content channels. I also write white papers, webinar scripts and executive summaries for the company.

https://www.smartbrief.com/original/2019/10/cfos-and-cisos-have-opportunity-collaborate

Texas Children’s Hospital manages increased volume with streamlined workflows

One example of the case studies I craft for Nuance's radiology technology group.

https://www.nuance.com/healthcare/campaign/case-study/powerscribe-wfo-texas-childrens-hospital.html

Experience

Owner

We produce simple, elegant and effective content, and help global brands and media groups do the same. Get Your Words'​ Worth.

Company: The Word Factory

I worked there from 3/1993 until now

Director of Marketing

It was a thrill and an honor to be recruited back to my alma mater to drive a complete rehab of its marketing and media relations operation. I oversaw the redesign of the alumni magazine, recruiting materials and even the school's identity. I also created an army of contributing writers to cover an array of topics for various publications. During my five years, I raised the quality of all publications/materials on a flat $250,000 budget. I also handled special projects for the associate dean a

Company: Kenan-Flagler Business School

I worked there from 1/1998 until 3/1993

CMO/COO

As CMO, I advised on media relations, outreach opportunities and social/content marketing. I developed the promotional campaign for the company's first title, the award-winning Be A Better Writer and architected the brand's relaunch in 2016. I was also book's co-author. My projects included social media and blogging strategy, and special content marketing projects like our joint venture with the Seattle Times to produce several how-to series for teens and young adults on writing school, work and

Company: Teaching That Makes Sense, Inc.

I worked there from 8/2003 until 8/2019

Content I Write

Recommendations

A true partner

I've worked with Margot at two separate jobs, and can say her work is always top-notch. She's a true partner: Someone who works with clients to craft the right content, who frequently suggests ideas (proactively), and who will go above and beyond to ensure you're happy with her work. No matter what the subject is, Margot can handle the assignment. She's flexible, agreeable, and eager to please. I love working with her!

Martin Lieberman, The RepTrak Company