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I penned the cover story and a Q&A on the hit show POSE for the International Cinematographers Guild magazine
I researched and wrote this story for the Philips Lifeline blog to help professional and family caregivers communicate more effectively with each other.
I researched and wrote this blog post for the HealthcareSource customer blog to help healthcare organizations see what they need to do to prepare for the worst.
I created a series of posts for the SmartBrief Leadership blog, one its original content channels. I also write white papers, webinar scripts and executive summaries for the company.
One example of the case studies I craft for Nuance's radiology technology group.
We produce simple, elegant and effective content, and help global brands and media groups do the same. Get Your Words' Worth.
Company: The Word Factory
I worked there from 3/1993 until now
It was a thrill and an honor to be recruited back to my alma mater to drive a complete rehab of its marketing and media relations operation. I oversaw the redesign of the alumni magazine, recruiting materials and even the school's identity. I also created an army of contributing writers to cover an array of topics for various publications. During my five years, I raised the quality of all publications/materials on a flat $250,000 budget. I also handled special projects for the associate dean a
Company: Kenan-Flagler Business School
I worked there from 1/1998 until 3/1993
As CMO, I advised on media relations, outreach opportunities and social/content marketing. I developed the promotional campaign for the company's first title, the award-winning Be A Better Writer and architected the brand's relaunch in 2016. I was also book's co-author. My projects included social media and blogging strategy, and special content marketing projects like our joint venture with the Seattle Times to produce several how-to series for teens and young adults on writing school, work and
Company: Teaching That Makes Sense, Inc.
I worked there from 8/2003 until 8/2019
I've worked with Margot at two separate jobs, and can say her work is always top-notch. She's a true partner: Someone who works with clients to craft the right content, who frequently suggests ideas (proactively), and who will go above and beyond to ensure you're happy with her work. No matter what the subject is, Margot can handle the assignment. She's flexible, agreeable, and eager to please. I love working with her!
Martin Lieberman, The RepTrak Company