nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
During my 7 years of working in digital content creation and marketing, I have written for a variety of sectors, including real estate, e-commerce, architecture, leisure, hospitality, travel, transportation, and law. I am proficient with many SEO tools and best practices, including meta descriptions, headers, and keyword integration. I am also Google Analytics certified and have experience with WordPress, Hubspot, and Moz. My skill set also includes the development of content calendars, content strategy guides, interviews, client questionnaires, and targeted personas.
• Managed the digital content for a number of clients in the higher education sector, ranging from career colleges to elite business schools • Wrote and edited blogs, infographics, email campaigns, landing pages, and social media messages using SEO best practices like keyword incorporation, meta descriptions, and headers • Published content online using Wordpress, Hubspot, and other content management systems • Assigned tasks to writers, developed content calendars, and helped train new writers
Company: Higher Education Marketing
I worked there from 7/2019 until 1/2020
• Wrote SEO-optimized blogs, email campaigns, landing pages, and social media messages for educational institutions • Clients written for included McGill University School of Continuing Studies, Automotive Training Centres, the University of Vienna Executive Academy, John Cabot University, and Thames Valley Summer Schools • Quickly promoted to Senior Content Writer and then Assistant Manager of Content Production in less than a year
Company: Higher Education Marketing
I worked there from 10/2018 until 7/2019
• For Teach Away—a recruitment agency for ESL teachers—I wrote 1000+ word articles aimed at aspiring ESL teachers • Articles focused on various ESL teaching-related issues, such as visa requirements, how-to guides, and articles about popular ESL teaching destinations • Articles incorporated SEO best practices, like headers, meta descriptions, and keyword integration • Editing was done collaboratively through Google Docs
Company: Teach Away
I worked there from 5/2018 until 11/2019
• Wrote articles related to cannabis policy and lifestyle for both Canadian and American audiences • Frequently interviewed people both in the cannabis industry and beyond • Topics tended to focus on public policy issues related to cannabis, such as legalization and scientific research into cannabis’ potential health benefits • Involved extensive research and turning academic research and data analysis into digital content accessible to a general audience
Company: HelloMD
I worked there from 6/2018 until 10/2018
• Wrote a monthly column about Edmonton’s ongoing infill initiative, which often touched on related issues like public transit, housing affordability, architecture, and sustainability • Wrote advertorials for new real estate developments in the Edmonton area • Articles were heavily researched and frequently required interviewing key players in the real estate industry
Company: Homes & Land
I worked there from 4/2015 until 11/2018
• Rewrote and optimized websites for a number of leading hotels in North and South America • Hotels written for included Holiday Inn, Hyatt Place, Berkeley City Club, Explorer Hotel (Yellowknife), and Unipark Hotel (Guayaquil) • Rewrites incorporated SEO best practices, including meta descriptions, header tags, and keyword integration
Company: Vizergy Marketing
I worked there from 12/2017 until 9/2018
• Wrote digital content, including blogs, press releases, and landing pages, for law firms located across the United States and Canada • Content was designed to increase organic leads for law firms’ websites, often by focusing on legal issues that they were more likely to be relevant to firms’ potential clients • Content was heavily researched and often required interpreting complicated legal documents and legislation for a general audience • Content was SEO-optimized
Company: FindLaw
I worked there from 2/2014 until 11/2018