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Hi, I’m Rachel Wadsley. I’m one of those strange people who love writing and research.
I’m a copywriter & content writer specializing in health and personal development.
I combine my passion for psychology and expertise in writing to create copy that is genuine, human, and drives conversions.
Not quite sure about your brand voice or client avatar? I’ve got your back with the option to do marketing strategy sessions where we can create a stellar client avatar, brand voice and style guide, USP discovery, or marketing funnel plan.
I'm a graduate of the Copy Posse Launch Pad taught by Alex Cattoni - trained in creating high converting sales copy that is story-driven.
Let me write content that supports your clients, adds value, creates trust, and leaves them wanting more. I've ghostwritten books, ebooks, articles, and blog posts for medical professionals, personal development professionals, and Forbes Advantage Books.
I graduated summa cum laude in my psychology program (Ph.D. Health Psychology), was the valedictorian in my MFA in creative writing program, and I’m a certified holistic health coach which means I can get into the minds of your clients.
I’m a budding homesteader living in Western NY with my firefighter boyfriend, cat, dog, and a flock of chickens.
So whether you’re too busy to write or just plain hate it - I’ve got you covered!
Blog post to promote Noom's health coaching and behavior change program. Focused around using New Year's resolutions for weight loss as a marketing tool for the content.
https://rachelwadsley.com/how-to-rock-your-weight-loss-resolution-with-noom/
Knitting tutorial aimed at helping knitters with wrist injuries. The project included creating a story, tutorial with pictures, and original knitting pattern.
https://www.pressreader.com/usa/creative-knitting/20171201/281556585964561
A ghostwritten blog post designed to generate leads and build authority for a sex health coach.
https://rachelwadsley.com/wp-content/uploads/2019/12/Technology-and-Temptation-Ghost-Post.pdf
Ghostwritten blog post to build authority in the field. Intended to generate leads for coaching clients.
https://rachelwadsley.com/wp-content/uploads/2019/12/Fighting-FTO-Gene-Article.pdf
This writing sample was created for a medical doctor working in the field of epigenetics. He wanted to establish himself as an expert in the field of epigenetics for weight loss and have material that would explain the benefits of his method. The included except is the introduction of his work. He wanted writing that included technical terms to establish authority while also making the content palatable for potential clients.
https://drive.google.com/file/d/1HZvtXphwaiXpD-ZvxpQt8dq9BjwAzvJG/view?usp=sharing
This writing sample was created for a medical doctor working in the field of brainwave science and neuroscience. He wanted an e-book that could educate potential customers about his brainwave technology. He provided lectures and notes for me to create the book and this sounds similar to Advantage’s method of interviewing the client and using transcripts to create the final book. The included except is a chapter about the client’s pain point of stress which using the technology will help solve.
https://drive.google.com/file/d/1wb3jR1ypevw-ikAvvZBQp0LvUexxAYRt/view?usp=sharing
This writing sample was created for a New York Times Bestselling Author who wanted a supplemental e-book for a new program he was launching which was expanding his previous work to include the new science of epigenetics. I created various content launch for the launch of his new program. He provided copies of his previous work, medical journal articles, and concept of his new program. The included except is a chapter about adding in exercise.
https://drive.google.com/file/d/12J-nOl_PBgx1DWbDHyvdsi_Eq7cp7MhQ/view?usp=sharing
Startup company in career coaching needed a sales funnel for technology clients. This sales page was designed as a lead magnet/ upsell page for C-Suite.
https://drive.google.com/file/d/1XyqWq7wLWMVlQ1yRxucHz5JEp9_8NLDX/view?usp=sharing
Startup company in career coaching needed a sales funnel for technology clients. This is the lead magnet for their sales and landing page. I worked with the graphic designer to create the sample report.
https://drive.google.com/file/d/12E-w0-u556PdPoEbO2JXS4FYtpm0bSGq/view?usp=sharing
Startup company in career coaching needed an email series for new coachees. This is the welcome email which I worked with the graphic designer and coder to complete.
https://drive.google.com/file/d/18QRxVptfTO7s9hVleMD-ApOPu3Xyueh0/view?usp=sharing
Conversion based copywriting including web copy, sales pages, emails, blog posts, ebooks, lead magnets, and case studies.
Company: Rachel Wadsley Writing Services
I worked there from 6/2017 until now
Helping business leaders bring their books to life. I lead the writing process coaching clients through creating a book idea, outlining, writing, editing, and coaching. Let's make your dreams of writing a book a reality.
Company: Forbes Advantage Books
I worked there from 1/2021 until now