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Michelle Bogle is an automotive writer with 14 years of B2B/B2C experience working with major North American brands, including Ford Motor Company of Canada and CarMax. She also covers travel/tourism, real estate, retirement living, senior lifestyle, home renovation and construction topics.
Michelle is based in Niagara Region, Ontario, Canada, and holds a Bachelor of Journalism degree from Ryerson University in Toronto, Ontario.
B2C automotive review and comparison article for CarMax
https://www.carmax.com/articles/2020-nissan-rogue-review
B2C automotive rankings article for CarMax
https://www.carmax.com/articles/best-full-size-trucks
B2C automotive car buying advice article for CarMax
https://www.carmax.com/articles/best-times-to-buy-a-car
B2C advertorial in Horizon Travel Magazine for Sunwing Travel Group
B2C advertorial in Horizon Travel Magazine for Sunwing Travel Group
http://horizontravelmag.ca/2017/05/04/romance-adventure-mazatlan/
B2C career coaching advice article for Fresh Gigs
https://www.freshgigs.ca/blog/recharge-your-job-hunt/
B2C coworking advice article for freelancers for Fresh Gigs
https://www.freshgigs.ca/blog/nine-reasons-why-co-working-is-awesome/
Create and execute content for marketing clients in multiple verticals, including automotive, travel/tourism, real estate, retirement living, senior lifestyle, home renovation and construction topics. Consult with clients to ensure brand consistency and voice across all documentation, including web content, blogs, press releases, email campaigns, newsletters and advertising material. Utilize social media platforms and content management systems.
Company: Michelle Bogle
I worked there from 8/2010 until now
Copywriter for Ford Motor Company of Canada's Parts & Service and Quick Lane Tire & Auto Centre accounts. Produced original, creative content for promotional advertisements and marketing materials. Developed key messaging, branding and positioning statements. Customized brand message to reach and capture target audience interest and drive engagement.
Company: Glenn Davis Group
I worked there from 4/2007 until 8/2015