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nDash Writer Profile for Ellen Grace Jones


Luxury and Lifestyle Writer

About Me

I'm a UK-based lifestyle writer with 15 years experience crafting content for some of the world's most distinguished lifestyle brands like Harrods, Bentley, Virgin Atlantic, Jumeirah, PUMA, Corinthia Hotels, Rocco Forte Hotels, Chinatown London, Burgess Yachts, The Glenlivet.

I've been published in the Huffington Post, Evening Standard, Independent, Dazed & Confused, Yahoo, VICE and MIXMAG.

From SEO-optimised blog posts to magazine articles, I can bring my wealth of experience and luxury expertise to create smart, truly inspirational content for your brand. Think; dreamy destination guides, compelling interviews, refined product features, discerning reviews and must-read how to's.

Whether you’re looking for website or product copy to boost your Google search power, or marketing newsletters that generate clicks and conversions, I can bring your brand to life on the page with results-driven content.

I create shareable, stimulating Instagram, Twitter and Facebook content and strategy that will increase engagement across your social media platforms.


From fashion and travel to food and music, my career has taken me to the far flung corners of culture via London’s edgiest eateries, Paris fashion shows, Ibizan dance floors and Caribbean jungles. 

As a lifestyle journalist I’ve been knocking around long enough to remember the halcyon days of print before the blogosphere was just a twinkle in Silicon Valley’s eye. Then, having worked at some of the UK’s best content agencies, I’ve honed my ability to transform content that’s a joy to read into powerful pieces that perform when it comes to sharing, connecting, or generating sales conversions.

Needless to say, my background in editorial storytelling helps me empower brands and connect them with their audience. I have created content for some of the world’s most distinguished brands.

Industries I Write About


Health & Wellness


My Writing Samples

TRAVEL ARTICLE: Why You Have to Visit Oman's Empty Quarter

Travel article for luxury hotel group Jumeirah on Oman's Empty Quarter.


WEBSITE COPY: Brown's Hotel

Iconic luxury London hotel Brown's required an entire rebrand and rewrite of all their website copy, suite and room descriptions.


TECH ARTICLE: Decoding the Technological Generation Gap

Article for tech company, Templafy which explores and explains the tech generation gap.


SHOPPING ARTICLE: London's Top 8 Places for Antique Shopping

Lifestyle article for luxury hotel brand Corinthia's destination guide series.


WEBSITE REBRAND & COPY: Chinatown London

Chinatown London required an entire re-brand and re-launch of their digital presence. As a lead copywriter I developed a new tone of voice for a more youthful, discerning audience, wrote and edited static website copy, articles, and restaurant and venue summaries.


CULTURE ARTICLE: A Contemporary Art Lover's Guide to Shanghai

Art and culture article for luxury hotel brand Jumeirah on Shanghai's contemporary art scene.


TRAVEL ARTICLE: The Source - Marrakech

A hotel review of The Source, Marrakech for the Evening Standard.


TRAVEL ARTICLE: 48 Hours in... St Lucia

A first person travel article I wrote for the Huffington Post on how to spend 48 hours in St Lucia.


WEBSITE REBRAND & COPY: St Christopher's Place

Away from the West End’s hustle and bustle, St Christopher’s Place is a buzzing quarter in London, home to charming boutiques and sensational restaurants. As part of an entire digital rebrand I wrote all website and app copy.


BRAND WELLNESS ARTICLE: Our Commitment to Extraordinary Yoga

Brand related article for Jumeirah Hotel's yoga services across their global portfolio of hotels.



Lifestyle Writer

PUBLICATIONS - The Evening Standard, The Independent, The Huffington Post, Dazed and Confused, VICE, Yahoo, Not Just A Label, MIXMAG. BRANDS - Harrods, Corinthia Hotels, Rocco Forte Hotels, Virgin Atlantic, Chinatown, Bentley, Burgess Yachts, The Glenlivet, Jumeirah, Templafy, BLOK

Company: Freelance

I worked there from 1/2006 until now

Account Editor

At content agency Hg2 I managed client accounts and delivered content strategy and creation for luxury travel and lifestyle brands including Jumeirah, Rocco Forte Hotels, Corinthia Hotels, Red Carnation Hotels, Emel + Aris SEO-optimised blog posts and destination guides, social media posts, B2B & B2C marketing newsletter content, brochure and website copy Increased digital presence and web traffic for all clients, created newsletter clicks and sales conversions, grew fans and followers on

Company: A Hedonist's Guide to... / Hg2

I worked there from 4/2017 until 10/2019

Editorial Coordinator

Freelance editorial coordinator at content marketing agency SevenC3’s luxury division, on two of their prestige lifestyle titles, Bentley and Burgess magazines. Copywriting, copyediting, sub-editing in InDesign, caption & strapline writing, flatplan management, interviewing, client-facing account management, directory co-ordination and picture research.

Company: Bentley Magazine and Burgess Magazine (SevenC3)

I worked there from 9/2016 until 12/2016

Copywriter and Editor

Freelance copywriter and editor at marketing agency Qumin on their entire re-brand and re-launch of Chinatown London’s new website for Shaftesbury PLC. Developed a new tone of voice for a more youthful, discerning audience, wrote and edited static website copy, articles, plus restaurant and venue summaries.

Company: Chinatown London (Qumin)

I worked there from 7/2016 until 8/2016

Content I Write