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nDash Writer Profile for Jess Burns

Jess Burns

Headline

B2B Content Marketer, Copywriter, and Editor

About Me

Content and product marketer, copywriter, editor, and podcast producer with background in B2B technology writing and market research. Accomplished in development and strategy of web content (written and visual), strategic communications (internal and external), social media outreach strategy, executive ghostwriting, podcast production, unpaid SEO, and product development. Bachelor of Arts — English (Professional Writing and New Media), Cum Lade.

Industries I Write About

Business

Find writers and ideas in this industry

My Writing Samples

Intent-Driven Sales: Build Stronger Relationships and Close More Deals

Without insight into who's searching for their solutions, sales teams are chasing leads that aren't actually interested in speaking with them, and missing deals that they could have been closing.

https://www.outreach.io/blog/intent-driven-sales-close-more-deals-aberdeen

Headline Roundup: Display Ads Evolving With Buyer Intent

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them).

https://www.aberdeen.com/featured/blog-display-ads-buyer-intent/

Invasion of the Job Snatchers: Sci-Fi or Reality?

Will the robots take over? Will they (only) take our jobs? Does a movie created by an AI hold the answers?

https://www.aberdeen.com/techpro-essentials/invasion-of-the-job-snatchers-sci-fi-or-reality/

The Intelligent Business Show: S2EP02 - ABM: The Method Behind the Madness

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with LinkSquare's Jacki Leahy to discuss kicking a** and taking names with data.

https://www.aberdeen.com/featured/blog-the-intelligent-business-show-s2ep2-jacki-leahy/

EP1 – 5G Isn’t Just New, Faster Wireless: It Will Transform All Areas of Technology

In the first episode of this three-part podcast series, we’ll look at the impact of 5G, the opportunities and challenges it brings, and what this means for how providers and businesses utilize and secure these networks

https://www.aberdeen.com/featured/blog-aberdeen-fortinet-5g-podcast-ep1/

Nomophobia: Why Digital Mindfulness is Important

Adults with mobile connectivity capabilities are likely to be online “a lot,” according to a January 2018 survey conducted by the Pew Research Center. This incessant need to have our phones with us has been coined by researchers as “nomophobia,” or “no-mobile-phone-phobia.”

https://www.aberdeen.com/techpro-essentials/nomophobia-digital-mindfulness-important/

GDPR Development, Exemptions, and a Brief History

The EU has constructed a strict set of guidelines for the protection of personal data across all 28 member states: The General Data Protection Regulation (GDPR). This blog post and infographic outline key changes and milestones in GDPR development.

https://www.aberdeen.com/techpro-essentials/gdpr-development-exemptions-brief-history/

Advertising Anecdotes: Storytelling in Content Marketing

Storytelling has always been a crucial aspect of content marketing, but the content of the story and how it affects people is what truly distinguishes a successful campaign.

https://www.aberdeen.com/cmo-essentials/advertising-anecdotes-storytelling-content-marketing/

How to Find Top Talent by Asking Bizarre Questions

Finding top talent who fits your organization’s culture can be difficult, but there exists a rather quirky approach that many hiring managers have found to be effective: asking questions that have absolutely nothing to do with the job.

https://www.aberdeen.com/hcm-essentials/sort-top-quality-talent-asking-bizarre-questions/

Into the Wild: Biophilic Workspaces & Employee Wellness

Scholars and literary elites such as Ralph Waldo Emerson and Henry David Thoreau spent much of their scholastic pursuits focused on humankind’s reliance upon nature. It seems that the idea has lost traction in the bustle of our ever-evolving world, but it’s finally making a comeback within our office spaces that may just stick.

https://www.aberdeen.com/hcm-essentials/wild-biophilic-workspaces-employee-wellness/

Experience

Content Marketing Manager

Develop blog content strategy; use Google Analytics to measure effectiveness, set benchmarks, and construct new approaches / actionable next steps based on behavioral data. Create and maintain current editorial calendar, house editorial and style guide, as well as research and marketing term repository. Supervise editorial team; maintain budget and ensure adherence to AP / house editorial style. Manage podcast team; develop outreach / content strategy while overseeing all conten

Company: Aberdeen

I worked there from 1/2018 until now

Content I Write