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nDash Writer Profile for Rebecca Castellani

Rebecca Castellani

Headline

About Me

I am a marketing consultant, freelance writer, and content creator with a history of working in the live entertainment industry. 

My educational background includes a Master of Science focused in Literature and Modernity from The University of Edinburgh, and a BA in English Honors from The College of the Holy Cross. 

You can hear me talking all things pop-culture on the airwaves of WNPR's "The Colin McEnroe" and as a co-host of "Big Little Podcast" on Podbean, Stitcher, and iTunes.

In my free time, I enjoy writing fiction and poetry, reading, listening to records, hiking, cooking, gardening, and collecting vintage clothes.


Industries I Write About

Lifestyle

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Health & Wellness

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Business

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Industrial

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My Writing Samples

The Gig Economy is Burning Out the Music Industry

There’s a name for the thing that’s killing our musicians, and it’s not creativity; it’s the gig economy.

http://www.star-revue.com/the-gig-economy-is-burning-out-the-music-industry/#sthash.ySKg21yJ.dpbs

For the Music Industry, the Revolution is Virtual and Mobile

The times they are a-changing, but even before COVID-19, the music industry was on the precipice of revolution.

https://www.mobilegrowthassociation.com/blog/for-the-music-industry-the-revolution-is-virtual-and-mobile

Coronavirus Helps Make the Case for Fintech

As the novel coronavirus continues to impose restrictions on our day-to-day existence, financial technology has become more relevant than ever. Reporting a staggering “72% increase in the use of fintech apps in Europe,” Forbes suggests the “long-term legacy of the coronavirus will be an increasingly digital and online society.” Here’s how the COVID-19 crisis makes the case for fintech.

https://www.mobilegrowthassociation.com/blog/the-coronavirus-helps-make-the-case-for-fintech

New Ad Networks Mobile Marketers Should Pay Attention To

In the world of mobile ad networks, Facebook and Google (aka The Duopoly) are uncontested titans, but as 2020 continues to change user demand and challenge the fundamental structure of many verticals, a number of rivals have emerged to threaten this reign.

https://www.mobilegrowthassociation.com/blog/new-ad-networks-mobile-marketers-should-be-paying-attention-to

Paid User Acquisition is on the Rise

With app downloads reaching 115 billion in 2019, competition for user acquisition (UA) has never been greater. However, in a recently released report on App Trends, mobile measurement company Adjust advises marketers to “place less emphasis on their organic rankings” and focus instead on paid activities. Here’s what Adjust has to say about the rise of paid UA and how it will continue to influence the mobile gaming, entertainment, and e-commerce sectors.

https://www.mobilegrowthassociation.com/blog/paid-user-acquisition-is-on-the-rise

COVID-19 CAUSED A SURGE IN MOBILE GAMING — HERE’S HOW TO RETAIN NEW USERS

When Animal Crossing: New Horizons was released in March 2020, it sold 13.4 million copies and generated millions of tweets in the first six weeks. Was the light-hearted, task-based gameplay responsible for these astronomical figures? The cute, anthropomorphic animals? The built-in social network? Or maybe, all of these appealing facets were amplified under the conditions of a global crisis? Read on to learn how COVID-19 has caused a significant increase in mobile gaming, plus helpful tips to re

https://www.mobilegrowthassociation.com/blog/covid-19-caused-a-surge-in-mobile-gaming-heres-how-to-retain-new-users

Experience

Marketing Consultant

I am assisting this 10k-capacity outdoor amphitheater to clarify their branding, build a social media content strategy and distribution plan, and implement scalable operational systems for marketing, production, and venue operations.

Company: Simsbury Meadows Performing Arts Center

I worked there from 3/2020 until now

Contributing Writer

Company: The Red Hook Star Revue

I worked there from 6/ until now

Vice President of Operations

Responsibilities: market research, artist management, tour marketing, content creation, branding, production design, business development, financial modeling. Certifications: - Project Management Bootcamp (General Assembly, NYC) - Restaurant Profitability (Udemy, online course)

Company: We Save Music

I worked there from 8/2018 until 9/2019

Entertainment Director

Responsibilities: booking, producing, marketing, and managing a full calendar of music and comedy shows. Skills: talent buying, negotiating and executing performer contracts; show production; graphic design; P&L responsibility; private event planning; F&B operations; hiring, staffing, and managing a staff of twenty. Accomplishments: I increased ticket revenue by 46% and facilitated the launch of a new restaurant experience.

Company: Bridge Street Live

I worked there from 7/2015 until 7/2018

Content I Write