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I started my career as a writer 17 years ago at a small newspaper where flexibility was imperative. You had to be able to cover any topic and write about it with authority. It helped me hone my research skills and learn how to explain complex topics to a diverse audience.
Eventually, I moved on to the world of technology journalism, covering the business of digital media and marketing, voice technology, and more.
Technology and business may be where my expertise lies, but I also love new challenges. Need someone to write about dog beds? A new app trend? Rural living? I'll tackle any topic that gets my creative juices flowing.
Marketers know that thought leadership is an important part of a strategy to build awareness and trust, and to help their companies get a seat at the table. But until now, they have had a hard time proving it. The reality is that marketers are under pressure from all sides to prove their contributions to the bottom line.
If there is one theme that has bubbled to the surface this year, it’s this: Email marketing is where it’s at. It doesn’t matter who you are or what you’re selling, email is the owned channel that works hard, gets things done, and isn’t—generally—subject to the whims of algorithms. And that’s why my inbox is always filled with pitches, columns, and press releases about how everyone—publishers, consumer brands, and B2B marketers—is turning back to email as their channel of choice.
http://www.econtentmag.com/Articles/Column/T.0/Get-Personal-to-Do-Email-Right-134379.htm
After months of lead up, Apple has finally deprecated IDFA, replacing the mobile identifier with AppTrackingTransparency (ATT) and SKAdNetwork (SKAN). Now, after months of speculation and — hopefully — preparing, the day is here where we see what mobile marketers are made of.
Small family farms struggle to stay competitive in a market saturated with industrial-scale farms, and the most successful ones have pivoted to diversify their offerings. One might even say that these farms are engaging in a sort of inbound marketing.
https://quietcornercommunications.com/quietcornercommsblog/agritainment-content-marketing
As the Director of Communications at Mobile Growth Association I am responsible for managing blog content, email marketing campaigns, and other content-related initiatives.
Company: Director of Communications
I worked there from 9/2019 until /
Variety is the spice of life and freelancing allows me the opportunity to investigate new topics, content types, and more.
Company: Quiet Corner Communications
I worked there from 1/2019 until now
As the Editor of EContent and Speech Technology magazines, and their respective websites, I was in charge of creating and implementing an editorial calendar, commissioning content, editing articles, columns, and case studies, and managing a team of freelancers and contributors.
Company: Information Today Inc
I worked there from 9/2008 until 12/2019