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I'm a full-time freelance content marketing writer with over 21 years of senior marketing management and leadership experience. In 2007, I quit my successful marketing executive job for a global publisher and opened my own freelance writing business. I've worked in the following industries: e-commerce, retail garden center, insurance, financial services, publishing, and education testing and publishing. I've opened and run my own e-commerce company and have direct, hands-on experience managing, leading, and directing an organization. I hold a Master of Science in Direct & Interactive Marketing and an M.A. in Writing; I've also completed pre-MBA fundamentals. I love writing about anything to do with the business world: accounting, finance, management, operations, human resources. I excel at writing about the topic of marketing and infuse all my work with deep, rich knowledge and practical understanding. I'm considered an expert in SEO and have taught SEO seminars at some major companies worldwide. When I'm not writing, you can find me working in my garden where I grow vegetables, herbs, and fruit, hiking and walking the Blue Ridge Mountains near my home, or taking care of my German shepherd dog and many rescued cats. I also love to cook and experiment with vegetarian and vegan dishes.
Written for ADP Spark, an article on outsourcing human resources.
An in-depth interview-based article on the title search process and how homeowners can make the process go quickly and easily.
A feature article in a magazine for human resources professions.
A complex white paper written for a technology company to showcase their new data and analytics product.
Marketing article about BERT, Google's new update, written for an agency.
Press release written for Envilope, a blockchain encryption technology company.
Senior Marketing Consultant and Content Marketing Writer for Seven Oaks Consulting, a boutique agency in Prospect, Virginia, serving marketing agencies, publishers, and marketing departments within the education and SaaS technology industries. Notable freelance content marketing writing and editing projects: • Editorial Director and Senior Content Marketing Writer, iAM Marketing o Developed content calendars for agency’s clients in the finance and blockchain industry o Wrote public relations a
Company: Seven Oaks Consulting
I worked there from 9/2007 until now
• Developed brand identity, marketing strategy, marketing plan, and sales support plans for customized English Language Arts and Mathematics student workbooks • Supported over $20 million in contract sales to state government, major cities, and the government of Qatar • Created advisory councils, product development pipeline, and RFP management system
Company: The Grow Network/McGraw-Hill
I worked there from 2/2006 until 9/2007
• Developed marketing strategy, plan, budget, P & L for division of Columbia University • Led all public relations, communications, donor and customer satisfaction and reporting
Company: TC Innovations/Teachers College Columbia University
I worked there from 2/2005 until 2/2006
• Created marketing strategy, plan, budget, P & L and calendars for K-12 division of The College Board. Products marketed including the AP Program, PSAT test, pre-AP (formerly SpringBoard), all books and publications, all professional development programs • Developed and launched new brands, products, and programs to achieve marketing ROI goals • Managed over 100 direct mail programs per year including catalog marketing. Saved over $100,000 in direct mail list costs through implementation of mai
Company: The College Board
I worked there from 2/1999 until 2/2005