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nDash Writer Profile for Alison Barretta

Headline

Freelance Writer & Editor | Product Reviewer | Helping You Shop Smarter & Sleep Better

About Me

Experience: Over 15 years of creating, curating, and editing digital content, with bylines in Forbes, Insider, U.S. News, Tom's Guide, and Mashable among many other notable publications.

Areas of interest: Wellness (sleep), commerce, beauty, travel, tech.

Specialties: Product reviews, roundups, feature stories.

Why I freelance: To expand my horizons and hone my skills in ways I never could while being tied to one employer. 

Hobbies: Martial arts, cooking, walking/running (whatever my knees and back will allow!), doting on my adorable niece.

For more of my work and experience, check out my portfolio.

Industries I Write About

Health & Wellness

Lifestyle

My Writing Samples

[Tom's Guide] Loom & Leaf mattress review 2023

I am one of TG's contributing 'expert sleep testers,' providing in-depth reviews for mattresses and pillows from acclaimed brands like Nectar, Saatva, Tempur-Pedic, and Casper in addition to serving up buying guides and general shopping advice.

https://www.tomsguide.com/reviews/loom-and-leaf-mattress

[TechRadar] 3 signs you need a cooling mattress, no matter what time of year it is

This feature ranks at the top of Google SERPs for related keywords. This expert-backed piece explores the reasons why you should buy a cooling mattress.

https://www.techradar.com/features/signs-you-need-a-cooling-mattress

[Mashable] Both sides of Sleep Number's True Temp pillow are the 'cool side'

Search for 'Is the Sleep Number True Temp pillow worth it?' and my review/response sits among the top results in Google.

https://mashable.com/review/sleep-number-true-temp-pillow

[Forbes] The Best Mattress Toppers For Back Pain That Make Each Night A Relief

This article at Forbes was published in August 2023 and is quickly rising through Google SERPs. It's rich in first-hand experiences and expert-backed advice from top medical professionals.

https://www.forbes.com/sites/forbes-personal-shopper/article/best-mattress-toppers-for-back-pain/

[QoWS] KOREAN SUNSCREEN CONTROVERSY: AN ABRIDGED GUIDE

This is a post from my homegrown blog. Though it's a couple of years old at this point, it's occasionally referenced on message boards and other blogs.

https://queenofwrongstyle.com/2021/01/20/korean-sunscreen-controversy-updates/

Experience

Freelance Writer

Author of commerce-focused features, product reviews, and buying guides for various outlets. Bylines include Business Insider, Mashable, U.S. News 360 Reviews, The Manual, Home Theater Review, What Hi-Fi?, and SellingSignals.

Company: Various publications

I worked there from / until now

Contributing Writer

Regular contributor to Forbes Vetted, Forbes' commerce vertical, with a focus on sleep products.

Company: Forbes

I worked there from / until now

Contributing Writer & Editor

Regular contributor of sleep-related content (news, reviews, and interviews) for Tom's Guide and TechRadar. Occasionally serve as an interim / updates editor for Tom's Guide, TechRadar, and Creative Bloq, which entails updating evergreen content to maintain rankings in the top 3 of Google results, interfacing with freelance writers, and publishing articles in accordance with editorial calendars.

Company: Future

I worked there from / until now

Content I Write