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nDash Writer Profile for Holly Stanley

Headline

Copywriter

About Me

I have gathered extensive experience working with a U.S client base through Argentine digital marketing agencies as well as with clients in the UK. My primary experiences lie in the technology, IT, healthcare, luxury travel, beauty, and business sectors.

I have meticulous research skills and feel comfortable working with reports, data, and statistics. I have a comprehensive understanding of SEO and always include suitable keywords making sure to stick to the correct keyword density. I am able to turn research and data into engaging copy that is in keeping with a brand’s voice.

Having lived in Buenos Aires over for over two years, I’m very used to working remotely and communicating between different timezones. I can be relied upon to meet tight deadlines and work independently.


Industries I Write About

Health & Wellness

Technology

Business

My Writing Samples

How to Cut IT Costs with Nearshore Outsourcing

A blog post directed at business managers who had perhaps already been considering some form of IT outsourcing for a while, but were confused about whether nearshore or offshore outsourcing would be best their business. It was aimed at those reluctant to involve 3rd party services but were reconsidering outsourcing as a result of the recent COVID-19 crisis and the need to cut business costs and boost efficiency.

https://docs.google.com/document/d/1tv_yj1_MEX9_tphXgNH81ZCuU9EGbiW6MzDVXqlQ1u8/edit?usp=sharing

Destination Page - Cuba

This web content was written about Cuba for an award-winning luxury travel agency specializing in travel to Latin America and Antarctica.

https://docs.google.com/document/d/1DoFjrZnDji1tn5E5cpzsRaLw7dUvXP1moC70YnwLORY/edit?usp=sharing

How Do I Apply Machine Learning to My Projects?

An article that showcases how machine learning can be applied to different business projects and why the reader should consider outsourcing machine learning to Latin America. The article details different approaches to machine learning and how they can ultimately optimize a business.

https://docs.google.com/document/d/1-KnE8h5qrHVeoxT0BrrVBDNddnRYkRiyw2K87yZlHuk/edit?usp=sharing

How to Avoid the Hidden Costs of Mis-hires

Aimed at showing HR managers how expensive a mis-hire can be, the article demonstrates how new Work Style pre-employment testing can help show whether a candidate's unique Work Style will be compatible with the workplace.

https://docs.google.com/document/d/1J1M9Rqu9QXTy_TXsPR5H5V3pKxE_He8BZeSXBCKX_Jw/edit?usp=sharing

Experience

Freelance Copywriter

Digifianz is a growth-focused Inbound Marketing & Sales agency that specializes in Lead Generation and Client Acquisition for companies in the US and Latin America. I write web content and social media copy for multiple client accounts (healthcare, technology, beauty, and business sectors), always adhering to best SEO practices. esearching statistics and reports to a high level.

Company: Digifianz

I worked there from 4/2019 until now

Content Designer

Plan South America is an award-winning luxury and adventure travel company, specializing in Latin America and Antarctica. I wrote engaging and evocative copy for the website directed at the target audience. I managed and grew social media channels (Instagram, Facebook). I created Facebook Ad campaigns to generate leads and traffic to the website. I managed a WordPress site, always adhering to SEO best practices.

Company: Plan South America

I worked there from 3/2019 until 3/2020

Lifestyle Contributor

The Bubble is a digital media company that dissects what is happening in Argentina and Latin America by covering current events and analyzing pop and media culture. I researched and pitched original story ideas and covered a broad range of topics that included art, food, theatre, and music.

Company: The Bubble

I worked there from 1/2018 until 3/2019

Content I Write