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Emily uses social media and content marketing like it's her job (partly because it is) but mainly, she sees marketing as the focal point of lead generation and community engagement within the digital world.
It is often the reason audiences become familiar with a brand. Being the person behind the start of a customer’s journey with an organization, well that’s pretty cool.
A SUNY Cortland graduate, Emily has taken her passions to Drive Research as the Marketing Coordinator. Here she is able to flex her creative muscles to grow the success of the team and clients alike.
Specifically, Emily manages the firm's daily blog posts, social media platforms, website, email campaigns, digital advertising efforts, and more.
Outside of the office, you can find her attending local Syracuse events and binging The Office for the 10th time.
I enjoy writing about all things marketing: content, social media, digital advertising, email, reputation management, and more. I have written for brands working in both B2B and B2C sectors therefore I am not limited to one particular industry.
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Public relations and market research are hardly ever mixed. I assume this is because the entire existence of PR is centered around creating newsworthy and shareable content – whereas findings from research practices such as focus groups and customer surveys are typically kept confidential. Well, in this article I challenge marketing professionals to rethink this ideology. Learn how to leverage exclusive research to garner media attention and increase brand awareness.
The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies such as Facebook failing to stop the spread of hate speech and misinformation on their digital platforms. This begs the question, should small to midsize businesses with a smaller platform continue to advertise on Facebook? Are there other digital platforms businesses should advertise on instead? This article aims to answer these questions.
There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. In this article, I will discuss 3 different cost-effective approaches to market research fit for any budget.
If you are not developing regular content such as blog posts, whitepapers, and reports – what are you waiting for? What is stopping you from getting started? What is stopping you from remaining consistent? “I don’t know what to write about.” “My blog posts aren’t creating many leads.” These are the common challenges marketers hear every day. For those of you who feel like you are writing blind or are struggling to attract - there is hope. Learn about the power of research driven-content.
COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. Now more than ever it is crucial to listen to our employees. We must measure, evaluate, and address their concerns. Do not assume that your team members still care about what they proclaimed to be important in years past.
A strategic inbound content strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. The key to a lasting inbound marketing strategy is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or brand be that solution for them? With these answers, you can create thought-provoking content so that when customers are ready to buy, you are first on their list (or…search query).
This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing strategies stack up against the competition.
As a marketer, it's safe to assume you've experienced the frustration of building new campaigns and content assets, only for the focus to shift drastically. You have to throw away all that sweat equity and start the content creation process from scratch. There is a better way! The growth-driven design (GDD) process offers a streamlined and proven approach to designing, building, and continually-optimizing marketing campaigns.
The reason many businesses find more success with Google ads compared to other digital marketing platforms is simple. Google Ads are more likely to convert consumers who are ready to buy. Let’s use the example from above of searching for “email marketing platforms.” Those who search these keywords are most likely looking for an email marketing provider. In other words, there is already an intent to make a purchase.
Manages the firm's daily blog posts, social media platforms, website, email campaigns, and digital advertising efforts.
Company: Drive Research
I worked there from 4/2019 until now
As a member of the content team, I was responsible for creating content for blog posts, external emails, press releases, and landing pages.
I worked there from 5/2016 until 12/2018