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nDash Writer Profile for Heather Cole

Heather Cole

Headline

Copywriter Specialising in Selling Through Storytelling

About Me

I'm a professional copywriter specialising in storytelling to engage audiences on an emotional level, to get them in a purchasing mindset. I work with start-ups and small to medium sized businesses, with a focus on producing content that solves pain points for the customer.

My expertise is in writing articles, landing pages, blogs, product descriptions, web copy, brochures, emails and even books. I always discuss the copy aims and audience before proceeding on an assignment to ensure we're all talking on the same page. 

With a background in marketing and content management I understand how copy fits into wider business strategies. I'm also a successful travel blogger and my writing has been featured in international publications, as well as winning competitions resulting in assignments abroad. I can write in US or UK English. 

Industries I Write About

Lifestyle

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Real Estate

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Lifestyle

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My Writing Samples

Signs of Hope - Article for Sign Manufacturer

A sign manufacturer wanted an article that harnessed the concepts of hope and thanks, to energise communities and boost product sales by encouraging people to purchase signs.

https://www.speedpro.com/chicago-loop/signs-of-hope-energizing-our-communities-with-heartfelt-words/

Destination Landing Page for Tour Operator

Far and Wild Travel Ltd wanted landing pages that really captured the heart of the destinations being described, putting the reader at the centre of the action, making them feel like they were in the moment.

https://farandwild.travel/africa/zimbabwe

Listicle Article for Attraction Ticket Aggregate Company

TourScanner wanted an article showcasing the different tours available in Sedona, with clear signposts to their range of tour listings.

https://tourscanner.com/blog/best-sedona-jeep-tours/

Chiropractic Clinic Real Estate Listings

I write property page listings for a US real estate company who specialises in Chiropractic clinic sales. This includes writing titles, sub-titles, location information, practice particulars and lifestyle tips to attract potential buyers.

https://www.progressivepracticesales.com/seattle-washington-2

Article about Camel Trekking in Morocco

On my competition-winning travel blog (which has been nominated for the British Travel Awards in 2019 and 2020) I write articles that transport the reader to the subject destination. This piece is a personal insight into a camping adventure in the Sahara.

https://www.conversanttraveller.com/erg-chebbi-morocco-chameau2531/

Masai Mara Location Pages for Travel Specialist

ForRangers Adventures wanted some factual landing pages for their start up travel company, which focuses on African safaris and conservation.

https://www.forrangers.com/masai-mara-safari

Luxury Leather Handbag Listings for London Retailer

I write product listings for luxury leather goods for a leading London retailer, closely following a detailed brief to appeal to fashionable, professional ladies in the city.

https://www.aspinaloflondon.com/products/midi-mayfair-bag-with-chain-strap-in-evergreen-patent-croc

Landing Page for Electronics Web Store

For this assignment I wrote a series of landing pages for a national electronics repair company in the US, producing location information for stores across the country, as well as details of services provided and price guarantee policies.

https://www.ubreakifix.com/locations/seattle

Experience

Freelance Copywriter

Copywriting experiential travel articles, and SEO-optimised landing pages for day trips, attraction tickets and tours across the world.

Company: TourScanner

I worked there from 4/2020 until now

Freelance Copywriter and Copy Editor

Copywriting and editing destination landing pages and property listings for adventure travel company selling tours and safaris around Africa, with an emphasis on conservation and environment.

Company: For Rangers Adventure Travel

I worked there from 3/2020 until now

Freelance Copywriter

Responding to customer briefs to copywrite articles, social media content, email sequences and newsletters for multiple clients across a broad range of industries in the US. These include everything from manufacturing and motor detailing to concierge services and motivational speaker representation.

Company: @Revenue

I worked there from 3/2020 until now

Copywriter

Copywriting product listings for luxury items such as leather handbags and stationery for the Aspinal London website.

Company: Aspinal of London (with Quill Content)

I worked there from 12/2019 until now

Copywriter

Copywriting seasonal clothing product listings for the Boden website.

Company: Boden (with Quill Content)

I worked there from 9/2020 until now

Director

Conversant Traveller (www.conversanttraveller.com) is a travel blog showcasing worldwide adventure and authentic luxury without pretension. I have won national travel writing competitions which resulted in assignments abroad. Through writing for Conversant Traveller I have established industry relationships and worked with tourist boards, accommodation providers and tour companies to promote worldwide travel and discovery through individual brands.

Company: Conversant Traveller

I worked there from 8/2013 until now

Freelance Copywriter

Copywriting and destination research for real estate web listings across the US. I have also produced lists of USPs to promote the properties and regularly write social media ads and teasers.

Company: Progressive Practice Sales

I worked there from 7/2019 until now

Copywriter

Copywriting landing pages for electronics repair stores around the US, with destination and service information.

Company: uBreakiFix

I worked there from 2/2020 until 4/2020

Content Manager

Strategic web and print content management for a luxury tour operator including copywriting, editing and proof reading as well as web and CMS maintenance. I also managed all the digital marketing which included social media campaigns, newsletters and adverts.

Company: Far and Wild Travel Ltd

I worked there from 6/2018 until 12/2019

Freelance Copywriter

Destination research and writing articles about luxury travel to Africa, India, Indian Ocean and Middle East.

Company: Far and Wild Travel Ltd

I worked there from 10/2017 until 6/2018

Languages I Write In

Content I Write