nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I love writing so much I went to J-school twice (I earned my bachelor's degree from Northwestern's Medill School of Journalism and my master's degree from Columbia University's Graduate School of Journalism). When it came time to sell out, I began a career in market research and content marketing that moved me from writing about business to being in business for myself. My prospective clients get a thoughtful researcher, voracious reader, and prolific idea generator, experienced in leading content teams and building businesses by luring prospects to the inbound-marketing funnel with creativity.
On-site client interviews, script editing, video editing for a client case study video. Presentation of Chumash Casino Resort, a client for Duetto's cloud-based revenue management solution, with a narrative thread showing the problems the software solved and the positive business outcomes created by Duetto.
https://www.duettocloud.com/videos/duetto-presents-chumash-casino-resort
This 4-minute brand video showed the ideal business case for Duetto's cloud-based platform of revenue strategy solutions. I was in charge of writing the original script that took viewers and prospects through a typical current scenario in the hospitality industry, and then showed the ideal state where Duetto's cloud solutions effected a holistic revenue strategy and made life easier for core users and their companies.
https://www.duettocloud.com/videos/hospitalitys-only-revenue-strategy-platform
Thought leadership column written for one of Duetto's co-founders
https://www.hotelmanagement.net/operate/are-hoteliers-being-fooled-by-otas-for-a-second-time
Thought leadership column written for one of Duetto's co-founders
https://www.phocuswire.com/duetto-partner-article-december-2017
My first decade in the workforce was at the country's leading business journal for the restaurant industry. I worked my way up from the copy edit desk to a senior editor role, covering major foodservice companies in the Midwest like McDonald's, Domino's Pizza, and Yum! Brands Inc.
Company: Nation's Restaurant News
I worked there from 6/2005 until 8/2014
My transition to market research set me on the path to a career creating content that achieves business goals and enhances client success. Responsibilities that I created for myself here ran the gamut from ghostwriting for executives to leading industry panel presentations to producing whitepapers, syndicated-research reports, and more.
Company: Technomic
I worked there from 12/2014 until 11/2015
Working for this high-growth SaaS startup was a master class in content marketing. As director of content, I led a small team of digital and video creators, as well as freelancers, developing sales collateral, thought leadership, competitive intelligence, original scripted video, and digital content to lead and support demand generation efforts.
Company: Duetto
I worked there from 12/2015 until 11/2018
Returning to market research, I grew my role at Datassential from a managing editor position to that of product manager, responsible for the design of our market intelligence products to effect sales growth for our clients, including Fortune 500 companies in the food and restaurant industries. Day to day, I am in charge of Datassential's suite of market intelligence products, comprising custom consumer and operator research, as well as insights gleaned from our Big Data and AI platforms.
Company: Datassential
I worked there from 1/2019 until now