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nDash Writer Profile for Rebecca Kaufman

Headline

Social and Digital Marketer and Communicator

About Me

I didn't truly appreciate my Communications education and its emphasis on writing until I was a few years into my career. Strong writing is a pillar of so much and I am hoping to do even more. My professional background spans the Financial Services and Beauty industries. I am passionate about all kinds of dance, I love to bake and am a new aunt!

Industries I Write About

Technology

Business

Business

My Writing Samples

Raining Money

A story written about an interview I conducted with my aunt.

https://www.linkedin.com/pulse/raining-money-rebecca-kaufman/

What's your American Dream?

A blog post written to promote a work project.

https://www.linkedin.com/pulse/whats-your-american-dream-rebecca-kaufman/

Experience

Senior Manager, Digital Platforms

- Defining platform strategy and roadmap encompassing website, mobile site, new digital tools and development of best in class mobile and social applications - Lead and manage from concept to execution on priority projects - Liaison with CRM as lead for website activations

Company: L'Oreal

I worked there from 6/2019 until now

Manager

- Drive Social Intelligence model for Mastercard, including tool and platform management - Utilize performance metrics to inform social and digital content strategy as founding member of in-house content studio - Manage Mastercard's social media customer care efforts - Empower Mastercard employees to serve as ambassadors for the company on social media - Manage social media crisis strategy - Lead corporate newsroom and blog content strategy and editorial planning

Company: Mastercard

I worked there from 3/2017 until 5/2019

Program Manager

- Derive insights from Mastercard's Conversation Suite to create and curate content for Mastercard's owned channels - Utilize performance metrics to inform social and digital content strategy - Manage Mastercard's social media customer care efforts - Empower Mastercard employees to serve as ambassadors for the company on social

Company: Mastercard

I worked there from 3/2016 until 3/2017

Analyst

- Share MasterCard's global innovation story - Support MasterCard Labs efforts across traditional, social and digital media - Derive insights from MasterCard's Conversation Suite to create and curate content for MasterCard's owned channels

Company: Mastercard

I worked there from 3/2014 until 3/2016

Associate Analyst

- Influencer engagement coordination: identify key media and bloggers for engagement; pitch traditional media. - Monitoring and engaging with social activity surrounding MasterCard's digital assets. - Providing performance metrics and reporting on engagements. - Moderate and contribute to Cashless Pioneers Blog including editing of Future of Payments Stream. - Channel management and content curation: Twitter, LinkedIn, Tumblr, Pinterest, Instagram, Flickr, YouTube.

Company: Mastercard

I worked there from 6/2012 until 3/2014

Content I Write