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nDash Writer Profile for Jordan Fernandez

Jordan Fernandez


BJJ and Fitness Writer

About Me

I am a certified personal trainer, strength and conditioning specialist, and Brazilian Jiu Jitsu purple belt.  I specialize in health and fitness and martial arts content.

I have several years of experience writing for BJJ blogs and gym websites. I have helped several gyms develop their web presence through high-quality blog posts related to Brazilian Jiu Jitsu, MMA, and other martial arts topics.

I also write on health and fitness content related to exercise techniques and workout options such as barbells, dumbbells, and kettlebells.

I draw on my own competitive martial arts and fitness coaching experience to help gyms, blogs, and websites grow their audience, improve their authority, increase traffic, and create customer conversions.

I am comfortable writing academic research-backed articles, affiliate and SEO articles, current events, and other content geared towards health, fitness, and martial arts.

Industries I Write About

Health & Wellness

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Health & Wellness

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My Writing Samples

Strength and Conditioning for BJJ

This was an in-depth article on strength and conditioning for Brazilian Jiu Jitsu that is a good reflection of my work. As of 12/8/2020 it currently ranks first on Google for 'Strength and conditioning for BJJ' keywords.


Stop Complaining About ‘Spazzy White Belts’ (Do This Instead)

This article covered a BJJ culture-related topic.


The Best Barbell Training for BJJ: Build Muscle and Strength

This article covered the use of barbell training to improve BJJ.


BJJ vs Krav Maga: Sport or Self Defense?

This article compares two popular martial arts and gives a breakdown on each - Krav Maga and BJJ.



Strength and Fitness Coach

As a self-employed personal fitness coach, I have trained several dozen clients and continue to help my clients reach their fitness goals through barbell, kettlebell, and other weight-training methods.

Company: Integral Fitness LLC

I worked there from 1/2019 until now

Contributing BJJ Content Writer

I am a frequent contributor to youjiujitsu.com, a website covering various BJJ related topics.

Company: Youjiujitsu.com

I worked there from 1/2019 until now

Freelance BJJ Writer

I have been writing about BJJ and related martial arts topics for various clients on different platforms. Much of the work is uncredited however I have linked to some of the credited work in my portfolio.

Company: Self-employed

I worked there from 1/2019 until now

Contributing writer

I have contributed several articles on BJJ and fitness to Grapplinginsider.com

Company: Grapplinginsider.com

I worked there from 10/2020 until 11/2020

BJJ Fundamentals Instructor

I coach private clients on the fundamentals of Brazilian Jiu Jitsu.

Company: Self-employed

I worked there from 10/2020 until now

Content I Write