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nDash Writer Profile for Mary Kinderman


Digital Copywriter

About Me

My experiences in retail taught me to look for ways to engage customers.  My time teaching ESL forced me to be creative in my wording.  Both these things benefit my clients now!

I bring a strong work ethic, love of learning, and an eye for proofreading to every project I take on.  When you work with me, you work with someone who's flexible and wants your project to succeed.  It becomes my #1 priority until it's done.

Industries I Write About



My Writing Samples

Welcome Email Copy - Spec

This is a spec I wrote for a pretend fitness blogger/coach. It would be the beginning of an email funnel with the end goal of the customer purchasing his course.


Short ESL Article

A short article giving tips on creating vacation camps for ESL teachers.


Banner Ad - Spec

Sometimes banner ads can be difficult, you might not have a lot of room for copy! In this test of my skills, I focused on tightly-packing the message and strong calls to action. The main goal is customers signing up for a discounted trial class. The secondary goal is that they continue purchasing lessons after!


FB Ad - Spec

Sometimes your ad really just needs short and simple. This ad conforms to Facebook guidelines and reminds customers we have a bright future ahead of us. The call to action continues this theme.


Email Ad - Spec

I challenged myself to follow an already established brand voice and picked Macy's. Direct and to the point, giving the customer all the information they need without frivolity. The call to action is straight forward, locate your closest store!



English Teacher

I work as an ESL teacher, teaching middle school students conversational English and developing curriculum to help them pass their end-of-year exams. My biggest learning curves that have helped me with writing copy: 1) finding ways to make content engaging and keep their attention (middle schoolers are honest critics). 2) finding new ways to discuss topics that get the point across, without a native teacher in the room.

Company: GEPIK

I worked there from 2/2019 until now


I write copy that connects with clients and leaves a lasting impression. I particularly enjoy crafting ad copy and writing for email funnels.

Company: Freelance

I worked there from 11/2020 until now

English Teacher

I taught online students conversational English and sometimes other subjects in my native language. I found creative ways to communicate the taught concepts, learning new ways to think about them.

Company: VIPKid

I worked there from 5/2018 until 2/2019

Department Manager

I managed advertising and displays to catch the customer's eye, as well as making sure the product was available to buy (both stocking and supply chain follow-up).

Company: Walmart

I worked there from 5/2016 until 1/2019

Sales Associate

In addition to normal retail duties, I assisted with in-store design layouts (making them and putting them out), following company guidelines.

Company: Dressbarn

I worked there from 4/2012 until 8/2013

Content I Write