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nDash Writer Profile for Tina Stokes

Tina Stokes

Headline

Brand Strategist • Copywriter • Deepest Experience in Ag and Technology

About Me

Writing has been part of my life longer than I can remember. I started writing news stories for my parents in grade school but a brief stint at a newspaper during my freshman year of college taught me that editorial writing may not be my passion. I quickly turned to advertising/promotional writing and fell head of heels. 

For the last 18 years, I have been working in agencies or for agencies as a writer/producer. However, one thing I did bring with me from my newspaper days is an interest in research. Over the last several years, much of my work has leaned toward brand strategy. I truly enjoy asking questions about what motivates leaders, what drives employees... what makes their services or products so damn special. Truly, I love getting to a company's WHY and then helping to shape their voice and tone so they can fully express their brand, their products/services and make authentic connections with their audience. 

My brand strategy experience spans several industries but as a copywriter, I have spent a good portion of my career writing for the ag industry, healthcare and technology industries. From digital to print, radio to blogs, there's a good chance I've done it.

I'm curious, a quick learner and detail-oriented. I'm also a mother of two (three if you include my puggle), a runner (although I've been spending more time in HIIT and spin classes these days) and a novice at meditation. Born and raised in the Midwest, I love being outdoors and the quiet of small town living.

Industries I Write About

Business

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Science & Medicine

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My Writing Samples

General Print Advertising

This sampling of work demonstrates my ability to customize the voice to the brand, creating a personality and supporting the design. This sample includes print work for different companies, including industrial vehicles, outdoor recreation/hunting, commercial greenhouses and a green non-profit organization.

https://drive.google.com/file/d/1vvk_i7oL3ZcWr4QVlyfivDxzQ5gxMEuf/view?usp=sharing

Agriculture Samples

This folder includes a few samples of my writing for the ag industry. All are longer copy, including a seed guide, informational flip book and two articles for an in-house publication. I have also written on-hold messaging and radio ads for this industry.

https://drive.google.com/drive/folders/1Nv6JSOHWcmX6qdV9B2eLrQGcfcrXTWqU?usp=sharing

Technology

In this folder you'll find samples demonstrating my experience with more tech-based companies. The clients I've written for fall in the security/data realm. This folder also includes a video sample.

https://drive.google.com/drive/folders/1Z40EZjsINLr-MKH0bckM0iKTW8b7LJeL?usp=sharing

Experience

Freelance Brand Strategist/Copywriter

Provide brand strategy and copywriting services to marketing and communications firms and small businesses.

Company: Freelance

I worked there from 1/2011 until now

Copywriter

Provide copywriting services (social and print) for healthcare clients. This position was focused primarily on writing press releases and social media for a handful of healthcare/pharma clients.

Company: SCORR Marketing

I worked there from 1/2014 until 12/2014

Writer/Producer

Provide copywriting services (digital, print, broadcast) for assigned clients in green, healthcare, education and finance industries.

Company: Swanson Russell

I worked there from 11/2002 until 7/2011

Content I Write