Tina Stokes - Brand Strategist • Copywriter • Deepest Experience in Ag and Technology

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nDash Writer Profile for Tina Stokes

Headline

About Me

Writing has been part of my life longer than I can remember. I started writing news stories for my parents in grade school but a brief stint at a newspaper during my freshman year of college taught me that editorial writing may not be my passion. I quickly turned to advertising/promotional writing and fell head of heels.

For the last 18 years, I have been working in agencies or for agencies as a writer/producer. However, one thing I did bring with me from my newspaper days is an interest in research. Over the last several years, much of my work has leaned toward brand strategy. I truly enjoy asking questions about what motivates leaders, what drives employees... what makes their services or products so damn special. Truly, I love getting to a company's WHY and then helping to shape their voice and tone so they can fully express their brand, their products/services and make authentic connections with their audience.

My brand strategy experience spans several industries but as a copywriter, I have spent a good portion of my career writing for the ag industry, healthcare and technology industries. From digital to print, radio to blogs, there's a good chance I've done it.

I'm curious, a quick learner and detail-oriented. I'm also a mother of two (three if you include my puggle), a runner (although I've been spending more time in HIIT and spin classes these days) and a novice at meditation. Born and raised in the Midwest, I love being outdoors and the quiet of small town living.

Industries I Write About

Business

Science & Medicine

My Writing Samples

General Print Advertising

This sampling of work demonstrates my ability to customize the voice to the brand, creating a personality and supporting the design. This sample includes print work for different companies, including industrial vehicles, outdoor recreation/hunting, commercial greenhouses and a green non-profit organization.

Agriculture Samples

This folder includes a few samples of my writing for the ag industry. All are longer copy, including a seed guide, informational flip book and two articles for an in-house publication. I have also written on-hold messaging and radio ads for this industry.

Technology

In this folder you'll find samples demonstrating my experience with more tech-based companies. The clients I've written for fall in the security/data realm. This folder also includes a video sample.

Experience

Freelance Brand Strategist/Copywriter

Provide brand strategy and copywriting services to marketing and communications firms and small businesses.

Copywriter

Provide copywriting services (social and print) for healthcare clients. This position was focused primarily on writing press releases and social media for a handful of healthcare/pharma clients.

Writer/Producer

Provide copywriting services (digital, print, broadcast) for assigned clients in green, healthcare, education and finance industries.