nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Writing has been part of my life longer than I can remember. I started writing news stories for my parents in grade school but a brief stint at a newspaper during my freshman year of college taught me that editorial writing may not be my passion. I quickly turned to advertising/promotional writing and fell head of heels.
For the last 18 years, I have been working in agencies or for agencies as a writer/producer. However, one thing I did bring with me from my newspaper days is an interest in research. Over the last several years, much of my work has leaned toward brand strategy. I truly enjoy asking questions about what motivates leaders, what drives employees... what makes their services or products so damn special. Truly, I love getting to a company's WHY and then helping to shape their voice and tone so they can fully express their brand, their products/services and make authentic connections with their audience.
My brand strategy experience spans several industries but as a copywriter, I have spent a good portion of my career writing for the ag industry, healthcare and technology industries. From digital to print, radio to blogs, there's a good chance I've done it.
I'm curious, a quick learner and detail-oriented. I'm also a mother of two (three if you include my puggle), a runner (although I've been spending more time in HIIT and spin classes these days) and a novice at meditation. Born and raised in the Midwest, I love being outdoors and the quiet of small town living.
This sampling of work demonstrates my ability to customize the voice to the brand, creating a personality and supporting the design. This sample includes print work for different companies, including industrial vehicles, outdoor recreation/hunting, commercial greenhouses and a green non-profit organization.
This folder includes a few samples of my writing for the ag industry. All are longer copy, including a seed guide, informational flip book and two articles for an in-house publication. I have also written on-hold messaging and radio ads for this industry.
In this folder you'll find samples demonstrating my experience with more tech-based companies. The clients I've written for fall in the security/data realm. This folder also includes a video sample.
Provide brand strategy and copywriting services to marketing and communications firms and small businesses.
I worked there from 1/2011 until now
Provide copywriting services (social and print) for healthcare clients. This position was focused primarily on writing press releases and social media for a handful of healthcare/pharma clients.
Company: SCORR Marketing
I worked there from 1/2014 until 12/2014
Provide copywriting services (digital, print, broadcast) for assigned clients in green, healthcare, education and finance industries.
Company: Swanson Russell
I worked there from 11/2002 until 7/2011