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So you own a brewery. Or a cidery, distillery, winery, bar, restaurant, etc. You get it—you sell alcohol. In order to do so, people need to know you exist. If they don’t, your doors close. If they do, but your product sucks, your doors close. If your brand isn’t compelling or memorable (in the right ways), your doors close. Your job isn’t just to not close—it’s to blow the doors off the place and thrive.
Rake Beer Project, in Muskegon, Michigan, is less than two years old, and whether you love them or hate being told to stay home to help curb a relentless global pandemic, they’ve probably slowed your newsfeed scroll at least twice in 2020. And, like it or not (trigger warning): they’re about to do it a third time.
Friends, as you can imagine, when I write a blog on behalf of BDC, I obviously (have to) adopt our brand’s tone, language, etc., the whole package. While any regular, discerning reader can probably pick up on subtle editorial commentary if/when it gets sprinkled throughout the narrative, I still have to first and foremost honor BDC and its mission, and reflect that in my carefully chosen words.
https://betterdrinkingculture.org/blogs/blog/the-unfunny-jokes-about-alcohol
https://www.jasonley.com/portfolio/resume
Company: for Multiple Publications, Organizations
I worked there from 7/2012 until now