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nDash Writer Profile for Lindsey Hinkel

Lindsey Hinkel

Headline

Experienced Writer and Editor

About Me

I am a writer with more than eight years of professional experience creating marketing content for businesses of varying sizes. I have written for businesses in the financial services, higher education, and employee benefits industries. I have a deep passion for all things entertainment and pop culture, especially romance novels and bingeworthy TV series.

Industries I Write About

Finance

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Business

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Lifestyle

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My Writing Samples

Case Study: Monitoring Conversations around a Social Media Crisis

Case study written for the agency's blog showcasing our crisis monitoring service.

https://blog.campussonar.com/blog/case-study-monitoring-conversations-around-a-social-media-crisis

Using CommuteEase

Website support content to help commuter benefit participants use their accounts.

https://www.ebcflex.com/commuter/

CommuteEase Product Sheet

Sales collateral for a commuter benefit product. Designed for print.

https://www.ebcflex.com/wp-content/uploads/2020/11/CommuteEaseProductSheet045.pdf

Experience

Marketing Communications Manager

Wrote content, performed peer reviews, managed content calendars, and analyzed content performance data. Wrote emails, letters, web copy, blog posts, and social media posts as well as internal-facing technical deliverables and process documentation.

Company: Employee Benefits Corporation

I worked there from 3/2019 until now

Social Media Data Analyst

Ran queries to pull data on publicly-available content (blogs, Twitter, etc.) for specific brand keywords. Wrote reports for clients analyzing the findings of my research. Supported content marketing by writing blog posts and case studies.

Company: Campus Sonar

I worked there from 4/2018 until 3/2019

Content I Write