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nDash Writer Profile for Amy Hooker Kidd

Headline

Technology geek/writer with a marketing background

About Me

Hi there. I'm a seasoned B2B freelance writer who has written SEO-friendly copy about everything from SIP trunking and web analytics to open source software and artificial intelligence. Over the past 20-some years, I've had the privilege of working with some of the smartest, most innovative folks around—people who have bright ideas, big dreams, and the fire to make things happen. From small startups to established enterprise-level businesses, I've crafted copy for a wide variety of mediums. 

With a background in PR and marketing, I know what it takes to create compelling stories that pass the "so what?" test.

Interested in learning more? Think we'd be a good fit? I'd love the opportunity to connect! 

Note: Additional writing samples are available at https://www.mavencom.com/b2b-portfolio


Industries I Write About

Technology

Business

Health & Wellness

My Writing Samples

Acquia/J. Crew case study

A case study highlighting how J. Crew used customer insights and machine learning models from Acquia CDP to create measurable performance.

https://www.acquia.com/resources/case-studies/jcrew

Kaminario (now Silk)/Data plane virtualization blog post

Part 2 in a three-part blog series, this post focuses on the benefits of data plane virtualization.

https://silk.us/blog/reduce-cost-managing-apps-2

inriver/PIM for Fashion ebook

An ebook that provides omnichannel marketers with actionable strategies for turning product information into a strategic asset that will drive conversions.

https://www.inriver.com/resources/pim-for-fashion/

Egress/Ghostwritten byline

A Forbes bylined piece on why social graphing won't protect your company from supply chain compromise, and how incorporating NLP can help.

https://www.forbes.com/sites/forbestechcouncil/2021/11/11/why-social-graphing-wont-protect-you-from-supply-chain-compromise/?sh=16f2c8105162

Zebra Technologies/Ghostwritten byline

A Forbes bylined piece on why retailers should embrace technology to continue meeting and exceeding customer expectations.

https://www.forbes.com/sites/forbestechcouncil/2021/08/18/the-key-to-retail-success-embracing-technology/?sh=325af3ab5d66

CoderPad/CarGurus case study

A case study highlighting how CoderPad allowed CarGurus to reduce interview prep time by 100% conduct 250+ more interviews, and helped them add 7x the number of new engineers.

https://coderpad.io/case-study/coderpad-empowers-cargurus-to-hire-7x-more-engineers/

Camunda/Creating a Frictionless Enterprise blog post

A blog post based on the insights shared in a live presentation.

https://camunda.com/blog/2020/11/creating-a-frictionless-enterprise-five-fundamentals/

Acquia/Johnson & Johnson

A case study explaining how J&J migrated more than 500 sites to a new platform in a time- and cost-effective manner, with minimal impact on the company’s brands.

https://www.acquia.com/resources/case-studies/johnson-johnson

mabl/blog post

A blog post about increasing test coverage and delivering enhanced user experiences, based on a recorded conference session.

https://www.mabl.com/blog/am-i-covered-how-to-maintain-excellent-test-coverage

GoTo/Tufts Medicine case study

A case study highlighting how GoTo made it easier for Tufts to effectively support remote workers, and how Rescue built by GoTo has reduced Tufts Medicine’s costs.

https://www.goto.com/resources/case-study-tufts-medicine

Experience

Consultant

I've been a freelancer for 20+ years, and have worked for startups, entrepreneurs, & established organizations. I've written all forms of copy, including: web copy, press releases, newsletters, blog posts, bylined articles, white papers, case studies, landing pages, emails/email series, video scripts, speaking pitches, ebooks, executive bios, boilerplates, product descriptions, sales collateral, marketing one-sheets, infographics, advertising (print, social, PPC, etc.), brochures, and much more.

Company: maven communications, inc.

I worked there from 1/1999 until now

Content I Write

Recommendations

Fantastic Writer, True Professional

Amy has been a great addition to the nDash community. We've worked with her on several mission-critical projects and have been thoroughly impressed with her output, talent, creativity and professionalism. She's the exact type of writer that led us to create nDash in the first place. Highly recommend working with her if you can.

Michael Brown, nDash